Palatina ʻUhi · 2021
Pepsi Chinas People Daily New Media Kini Mea Inu
by PepsiCo Design and Innovation
- A' Design Award Palatina 2021 in ʻUhi
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Kini Mea Inu
He pūʻulu hoʻolālā kini mea inu hoʻomanaʻo ʻo Everyday Heroes i hana ʻia no Pepsi me ka hui pū ʻana me ka māhele New Media o ka nūpepa People's Daily o Kina. Hoʻohanohano nā kini i nā limahana lapaʻau, nā limahana, nā mea manawaleʻa a me nā mea hoʻouna waiwai i lawelawe i ko lākou mau kaiāulu ma nā laina mua i ka wā o ka maʻi ahulau COVID-19. Hoʻohanohano kēlā me kēia hoʻolālā i kekahi hanauna hou o nā meʻe o kēlā me kēia lā a hōʻike i ka mahalo no kā lākou mau hāʻawi ʻana i kēlā me kēia lā. Hoʻololi ka hoʻopili ʻana i kahi ipu mea inu kamaʻāina i kahi memo lehulehu maʻalahi o ka mahalo a me ka hoʻohanohano like.
About the A' Design Award Palatina
Ua lanakila ka hoʻolālā Pepsi Chinas People Daily New Media Kini Mea Inu i ka A' Design Award Palatina, he ʻike hoʻohanohano nui i hāʻawi ʻia i nā hoʻolālā ʻoiaʻiʻo loa ka kūʻokoʻa, ka nani a me ka kamahaʻo. He mau mea kupaianaha o ka hana noʻeau nā lanakila Palatina, he mau hōʻike o nā palena o ka noʻonoʻo hana noʻeau, a hōʻike lākou i ka ʻoihana ʻoi aku a me ka ʻuhane akamai o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo kēia mau hoʻolālā nā hana kaulana loa e wehewehe ana i ka nani o kekahi au, kōkua i ke ola pono o ke kaiāulu a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hōʻike ka hoʻolālā Pepsi Chinas People Daily New Media Kini Mea Inu i ke kūlana ʻoi kelakela i ʻoi aku ma mua o ka palena a hoʻomaikaʻi ʻole ʻole i ka honua ma o kona mau ʻano pōmaikaʻi a waiwai. He hana ka hoʻolālā Pepsi Chinas People Daily New Media Kini Mea Inu i lanakila i ka A' Design Award Palatina e hoʻāla i ka makemake, hoʻoulu, hoʻoikaika, hoʻohauʻoli a hoʻā i ka hauʻoli nui.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
