Palatina ʻUhi · 2021
Pepsi NFL Limited Edition Ka Hoʻopili ʻana i nā Kini Mea Inu
- A' Design Award Palatina 2021 in ʻUhi
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Ka Hoʻopili ʻana i nā Kini Mea Inu
He ʻano pūʻulu kini mea inu ʻo Pepsi NFL Limited Edition i hana ʻia no ka mākeke ma Mekiko. Hoʻohanohano nā kini ʻehā i nā hui pōpeku ʻAmelika ʻehā: ka Dallas Cowboys, ka Pittsburgh Steelers, ka Las Vegas Raiders a me ka New England Patriots. Hoʻohana kēlā me kēia kini i nā waihoʻoluʻu o kona hui ponoʻī. Hōʻike ʻia nā mea pāʻani me nā ana kino hoʻonui ʻia ma ke ʻano kiʻi kaha ikaika e hōʻike ai i ke ʻano kino o ka haʻuki. Hana ʻia nā kini me ke alumini a paʻi ʻia me ka paʻi offset kiʻekiʻe loa ka maiau. Ua pili kēia pūʻulu i kekahi hoʻolaha kikohoʻe a kūʻai ʻia ma nā hale kūʻai a ma ka pūnaewele.
About the A' Design Award Palatina
Ua lanakila ka hoʻolālā Pepsi NFL Limited Edition Ka Hoʻopili ʻana i nā Kini Mea Inu i ka A' Design Award Palatina, he ʻike hoʻohanohano nui i hāʻawi ʻia i nā hoʻolālā ʻoiaʻiʻo loa ka kūʻokoʻa, ka nani a me ka kamahaʻo. He mau mea kupaianaha o ka hana noʻeau nā lanakila Palatina, he mau hōʻike o nā palena o ka noʻonoʻo hana noʻeau, a hōʻike lākou i ka ʻoihana ʻoi aku a me ka ʻuhane akamai o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo kēia mau hoʻolālā nā hana kaulana loa e wehewehe ana i ka nani o kekahi au, kōkua i ke ola pono o ke kaiāulu a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hōʻike ka hoʻolālā Pepsi NFL Limited Edition Ka Hoʻopili ʻana i nā Kini Mea Inu i ke kūlana ʻoi kelakela i ʻoi aku ma mua o ka palena a hoʻomaikaʻi ʻole ʻole i ka honua ma o kona mau ʻano pōmaikaʻi a waiwai. He hana ka hoʻolālā Pepsi NFL Limited Edition Ka Hoʻopili ʻana i nā Kini Mea Inu i lanakila i ka A' Design Award Palatina e hoʻāla i ka makemake, hoʻoulu, hoʻoikaika, hoʻohauʻoli a hoʻā i ka hauʻoli nui.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
