SberBank Online Hana Nui: Palapala Noi Panakō Kelepona na SberBank Online Design Team

ʻO SberBank Online Hana Nui: Palapala Noi Panakō Kelepona na SberBank Online Design Team he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Paʻalima, Polokalamu a me Lako Paʻalima.

KalaPaʻalima· 2021

SberBank Online Hana Nui: Palapala Noi Panakō Kelepona

na SberBank Online Design Team

Mea Kūʻai: Sberbank

Mea Lanakila A' Design Award Kala ma ka Māhele Paʻalima

33,881

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #101823

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā SberBank Online Hana Nui: Palapala Noi Panakō Kelepona

SberBank Online he palapala noi panakō kelepona i hoʻomohala ʻia no kekahi panakō nui ʻo Rūkia. Aneane loaʻa nā huahana panakō a pau o ka panakō ma ka pūnaewele ma o ka palapala noi. Hui pū ʻia nā lawelawe panakō kuʻuna me nā hiʻohiʻona nohona e like me nā kamaʻilio, nā moʻolelo a me kahi papa inoa. Hiki ke hoʻohui ʻia nā kāleka aloha waihoʻoluʻu a me nā pepa pili i nā hoʻoili kālā i mea e kūpaʻa hou aku ai. Ke lōʻihi ka manawa o kahi kālepa, hōʻike ʻia kahi pale hoʻomaka i hoʻonaninani ʻia ma kahi o kahi ʻaoʻao hoʻouka hakahaka. Hoʻopilikino ʻia nā pale nui a me nā pale hoʻokipa ma muli o ka wahi a me ka manawa o ka lā.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā SberBank Online Hana Nui: Palapala Noi Panakō Kelepona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā SberBank Online Hana Nui: Palapala Noi Panakō Kelepona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā SberBank Online Hana Nui: Palapala Noi Panakō Kelepona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Nā Ana a me ka Hoʻopili: Above iOS 10.0 / Above Android 10.0
Nā Lepili: Digital Banking, Personalization, Emotional Design, app.
ʻEnehana Hana: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Pilikia Hoʻolālā: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Noiʻi: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Hoʻoulu Manaʻo: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Ka Lōʻihi o ka Papahana: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Kaʻina Hana: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.