ʻO Wolffstrunk 'Ike 'Oihana na Karen Cuthbert he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2021
Wolffstrunk 'Ike 'Oihana
Mea Kūʻai: Gerhard Wolff – Wolffstrunk
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #103697Ka Hoʻolālā
E Pili Ana iā Wolffstrunk 'Ike 'Oihana
He 'ike 'oihana 'o Wolffstrunk i hana 'ia no kahi māka o ka schnapps hua'ai a me nā liula hua'ai i hana 'ia ma kahi wai kūʻokoʻa. 'O ka hōʻemi kiʻi a me ka pololei ke 'ano o ka 'ike maka. He kiʻi maʻalahi o kekahi 'īlio hae e lilo ana i māka hoʻolālā o ka 'ōnaehana hoʻolālā 'oihana, a hoʻohui 'ia ke 'ano hoʻonani o kahi kulu i ke kiʻi. He po'o ho'oneʻe e hāʻawi i ka māka i kahi 'ano hoʻomāʻewaʻewa a hiki ke hana i nā hoʻonohonoho 'ōnehe. Aia i loko o ka 'ōnaehana kahi māka hui, nā palapala 'oihana, nā lepili 'ōmole, nā pepa hoʻolaha, nā kāleka leka, kahi puke māka a me kahi hoʻoholo pūnaewele pōkole.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Wolffstrunk 'Ike 'Oihana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Wolffstrunk 'Ike 'Oihana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Wolffstrunk 'Ike 'Oihana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Nā Ana a me ka Hoʻopili
- Brandbook: 128 mm x 175 mm, 132 pages
- Nā Lepili
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- ʻEnehana Hana
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Pilikia Hoʻolālā
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Noiʻi
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Hoʻoulu Manaʻo
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Ka Lōʻihi o ka Papahana
- The project was my bachelor thesis and took about 4 month time.
- Kaʻina Hana
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Nā Palapala Kuleana
- Copyrights belong to Karen Cuthbert, 2020
- Nā Lālā Hui
- Karen Cuthbert
- Nā Kuleana Kiʻi
- #1-#5 Karen Cuthbert, 2020
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