2030 Messaging Gift Kāleka Makana Kaʻaʻike na Tist

ʻO 2030 Messaging Gift Kāleka Makana Kaʻaʻike na Tist he mea lanakila hanohano loa o ka 2020 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Lako Makana.

HaoLako Makana· 2020

2030 Messaging Gift Kāleka Makana Kaʻaʻike

na Tist

Mea Kūʻai: Tist

Mea Lanakila A' Design Award Hao ma ka Māhele Lako Makana

28,744

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #102099

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā 2030 Messaging Gift Kāleka Makana Kaʻaʻike

ʻO 2030 Messaging Gift kahi ʻano kāleka makana i hoʻolālāʻia no ka poʻe kūʻai i ko lākou mau makahiki iwakāluakumamālua a me kanakolukumamālua. Hiki ke hoʻohana ʻia nā kāleka ma nā hale kūʻai a pau o kahi hui kaiaola honua. Loaʻa i kēlā me kēia kāleka kahi leka pōkole o ka hoʻoikaika, hoʻomaikaʻi, hōʻoluʻolu, a i ʻole hoʻomaikaʻi hauʻoli, i kākau ʻia ma nā huaʻōlelo maʻa i kēia hui makahiki. Ho ʻokumu ʻia he ʻumi ʻano, ʻo kēlā me kēia e ana ana i 50 a me 90 milimika. Ua hoʻopili ʻia nā kala a me nā mea like ʻole i mea e hāʻawi ai i ka ʻili o ke kāleka i kahi hopena ʻekolu-ʻāpana. Hāʻawi nā kāleka i ke kanaka e hoʻouna i kahi leka a mālama hoʻi ia i mea nona iho.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā 2030 Messaging Gift Kāleka Makana Kaʻaʻike i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā 2030 Messaging Gift Kāleka Makana Kaʻaʻike he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā 2030 Messaging Gift Kāleka Makana Kaʻaʻike no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Nā Ana a me ka Hoʻopili: 50mm*90mm0.03mm / 10 types
Nā Lepili: Card, Message
ʻEnehana Hana: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Pilikia Hoʻolālā: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Noiʻi: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Hoʻoulu Manaʻo: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Ka Lōʻihi o ka Papahana: May ~ December, 2018, All brand stores of CJ Group in Korea
Kaʻina Hana: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Nā Lālā Hui: TIST, Client : CJ