Lele i ka ʻike
Blending Soul ʻo Ke Kāʻei Lole na Elaine Shiu Yin Ning

ʻO Blending Soul ʻo Ke Kāʻei Lole na Elaine Shiu Yin Ning he mea lanakila hanohano loa o ka 2020 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Lei a me Kahiko.


HaoLei Kahiko· 2020

Blending Soul ʻo Ke Kāʻei Lole

na Elaine Shiu Yin Ning

Mea Kūʻai: Ejj Jewellery

Mea Lanakila A' Design Award Hao ma ka Māhele Lei Kahiko

17,652

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #102089

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Blending Soul ʻo Ke Kāʻei Lole

Hoʻohana ʻo Elaine Shiu i kahi ʻenehana 3D-paʻi e hoʻohālikelike i ka manaʻo o nā pā o nā pā o ka Hale i Kuhi ʻia me kahi kāʻei maʻalahi a me nā kula haole. Hōʻailona ka mea gula i nā manaʻo kahiko, a me ka hoʻokaʻawale ʻana i ke aniani o ka uliuli, ke kū nei i loko o kahi huahana ʻano e hōʻike nei i ka kahiko a me China hou.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Blending Soul ʻo Ke Kāʻei Lole i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Blending Soul ʻo Ke Kāʻei Lole he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Blending Soul ʻo Ke Kāʻei Lole no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
The golden walls carries ancient meanings, and the contrasting vivid blue background culminates into a fashionable and trendy product combining traditional Chinese culture with the modern.
Nā Ana a me ka Hoʻopili
5cm x 6cm
Nā Lepili
Great Wall, 3D printed, Ejj, HK, HKdesigner, Chinese, Western, Blendingsoul
ʻEnehana Hana
3D printing, 925 silver with 22K gold plated.
Pilikia Hoʻolālā
During the product development, there are lots of challenges to face on. For most fashion jewellery products, most of them are in gold, silver and rose gold. To achieve the ideas of blending Chinese and Western culture, I applied fashion blue color on the earrings. It is a difficult part as I never apply a special color directly on the product instead of using different color stone. After studying the process of 3D printing for a few months, I successfully applied the exact color on the earrings.

Moreover, as the products are new not only to the retail customers but also to the buyers. We need to spend extra time explaining the ideas behind the products and also the process for the production. Some of the customers are curious if the blue color will be off after certain of time, what kind of materials are the blue color made of etc. We need to educate them by preparing different videos and special leaflets as well.
Noiʻi
Chinese culture is one of the world's oldest cultures, originating thousands of years ago. It is mysterious for not only foreigners but also to Chinese themselves. There are too many stories behind the history and it is not that easy for all of us to read through.

Therefore, I took a visit to the "Forbidden City" and "Great Wall of China '' in Beijing. During the visit, I got inspiration from there and decided to input those elements in my design products. As a Hong Kong fashion designer, I usually represent Hong Kong to participate in different worldwide Fashion Week. Through the opportunities, it is a good way to promote and to show the beauty of the Chinese culture.

In the design, I choose blue as the main color which is a blending of Chinese and Western culture. As many of us will identify China as red, therefore, I would like to present a fashion blue color can be also applied on the elements of the Forbidden City. As well as matching with the golden wall. Other than that, I utilized Italian 3D printing technology to create and conceive the concept with a Chinese knot that is simple, yet modern.

Launching the product in Hong Kong, Shenzhen, Shanghai, Beijing, London, New York Fashion Week in 2019. It received highly recommendation by different media e.g. TV, Magazine etc. It was also chosen by the Chinese government to exhibit in one of the yearly biggest cultural events 「文博會」.

In conclusion, this product can successfully achieve the purpose for the product which is blending the Chinese and Western culture. This is a good start and I believe that this blending idea can inspire designers to create more special pieces in the future.
Hoʻoulu Manaʻo
Forbidden City in Beijing (China)
Ka Lōʻihi o ka Papahana
Designer started the project in May of 2019 and completed the final design in Italy in during July 2019. The product was exhibited in Hong Kong, Shenzhen, Shanghai, Tokyo, New York Fashion Week in 2019.
Kaʻina Hana
The product is usable which concerned with allow users to effectively and efficiently achieve their end objective with the fashion jewellery like matching in daily.

The product is also valuable. It delivers value not only to the business which creates it but also to the user who buys or uses it.
Nā Palapala Kuleana
"Trademark (2018) Ejj Holding Limited"
Nā Kuleana Kiʻi
Image #1 : Creator (Director) Elaine Shiu, Blending Soul, 2019
Image #2 : Creator (Director) Elaine Shiu, Blending Soul, 2019
Image #3 : Photographer (Creative Team) Sunny Yuen, Modelling, 2019
Image #4 : Photographer (Creative Team) Sunny Yuen, Modelling, 2019
Image #5 : Photographer (Creative Team) Gratiano Wong, Modelling, 2019
Document: MODEL RELEASE AGREEMENT (Chong Ka Wai)

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Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

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