Grundig Serenity ʻōwāwa ʻaina by Mert Ali Bukulmez

Grundig Serenity ʻōwāwa ʻaina by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Mīkini Hale Competition Category.

KalaMīkini Hale· 2020

Grundig Serenity ʻōwāwa ʻaina

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award Kala Winner in Mīkini Hale Category

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Verified Award Winner

Verify Award Status for #102932

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity ʻōwāwa ʻaina

ʻO Serenity kahi mea hana ʻenehana hou e kū nei i ka ʻoliʻoli pūnaewele-ʻike ʻoliʻoli. Kūpono ka papahana i nā ʻenehana aesthetic a me ka ʻike mea hoʻohana ma ke kumu ʻo ka manaʻo nui e hōʻike i ka huahana e ʻokoʻa i nā huahana i loaʻa. ʻOi aku ka papa o kaʻaila i ka liʻiliʻi ma mua o ke kino e hiki ai i ka huahana ke nānā aku i ka ʻāina e lawe ai i ke ʻano kūʻokoʻa. Hoʻokomo pū ʻia ke kino hiʻona i hoʻohui ʻia me nā ʻāpana ʻoki e like me ke kūʻokoʻa o ka huahana.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Grundig Serenity ʻōwāwa ʻaina i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Grundig Serenity ʻōwāwa ʻaina he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Grundig Serenity ʻōwāwa ʻaina e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019