Alpha Series ʻoluʻolu Na Ka ʻulea by Mert Ali Bukulmez

Alpha Series ʻoluʻolu Na Ka ʻulea by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award Hao in Hoʻolālā Nani, Mālama Pilikino a me Huahana Hoʻonani Competition Category.

HaoHuahana Hoʻonani· 2020

Alpha Series ʻoluʻolu Na Ka ʻulea

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award Hao Winner in Huahana Hoʻonani Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series ʻoluʻolu Na Ka ʻulea

ʻO series series kahi compact, semi-proffesional shaver hiki ke hana i nā hana maʻamau no ka mālama maka. ʻO kahi huahana e hāʻawi i nā hoʻonā hygienic me ka hoʻokūkū hoʻolālā i hui pū ʻia me nā aesthetics nani. Ma ka maʻalahi, ka minimalism a me ka hana e hui pū ʻia me ka maʻalahi o nā mea hoʻohana e kūkulu i nā kumu kumu o ka papahana. ʻO ke kumu hoʻohana hauʻoli ke kī. Hiki ke maʻalahi maʻalahi i nā aʻoaʻo i ka mea ʻokiʻoki a waiho ʻia i ka ʻāpana punawai. Hoʻolālā ka pahu i ke kumukūʻai a me ka hoʻomaʻemaʻe ʻana i nā ʻōlelo aʻoaʻo i kākoʻo ʻia e ka UV Light i loko o kahi waiho mālama.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Alpha Series ʻoluʻolu Na Ka ʻulea i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Alpha Series ʻoluʻolu Na Ka ʻulea he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Alpha Series ʻoluʻolu Na Ka ʻulea no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019