Posto P10 Hale Kūʻai Kinoea by Balko Argentina

Posto P10 Hale Kūʻai Kinoea by Balko Argentina is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Hale, Kūkulu a me Hōʻuluʻulu Competition Category.

KeleaweHoʻolālā Hale· 2021

Posto P10 Hale Kūʻai Kinoea

by Balko Argentina

Client: Balko Argentina Sa

A' Design Award Keleawe Winner in Hoʻolālā Hale Category

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Verified Award Winner

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Colors

The Design

About Posto P10 Hale Kūʻai Kinoea

ʻO Posto P10 kahi hale kūʻai kinoea aia ma Manaus, Brazil. ʻO kēia papahana ka hana hou ʻana i kahi hale i kūkulu mua ʻia, i hana ʻia i mea e hoʻohana ai i kahi kaila hōʻailona hui like. Hohola ke kāmalu ma ka lōʻihi he 40 mika i ke ʻano lōʻihi a me 11 mika i ke ʻano ākea, me ka ʻole o nā kākoʻo waena. ʻElua wāwae kūʻokoʻa i hana ʻia me ka metala a me ke kipola paʻa i kōkoʻo ai i ke kino nui. Hoʻokomo kahi kaupale ʻōnehe i ka mālamalama lā mai luna mai, a hoʻohana ʻia ka mālamalama hana noʻeau i ka pō. ʻO ka hoʻonohonoho ākea e ʻae ai i ke kahe mālie ʻana o nā kaʻa a me nā mea hele wāwae ma waena o ka ʻāina.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Posto P10 Hale Kūʻai Kinoea i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Posto P10 Hale Kūʻai Kinoea he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Posto P10 Hale Kūʻai Kinoea i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is part of the transformation that the brand "Equador energia" suffered as a result of the visual identity unification with "Dislub energia". It was based on the remodeling of one of the most important and chosen gas stations in the area of Manaus, transforming it into an (incredible) improved Flagship for the brand. This design is materialized by a Startingate model with 40.00m of free light in the longitudinal direction and 11.00m in the transversal direction of full development that allow the flow of natural light throughout the property and a smooth flow of vehicles and pedestrians that enjoy the station.
Dimensions & Packaging: The design has 40.00m x 11,00 m of free light, united by two eccentric legs made with metal and reinforced concrete. They are responsible for linking the main estructure.
The aesthetics of the canopy transmits lightness and modernity.
On the roof there is a translucent ceiling, that creates the effect of being always illuminated, by day thanks to zenithal lighting and by night by artificial lighting.
On the front and back we find themain identification through the Brand Panel.
Tags: gas station, flagship, fuel sales, gas & oil,
Production Technology: For this project, we first carried out an extensive market research. Gas stations in Brazil are very different from what we are used to.
Once we had a clear idea of the situation, we investigated what was outstanding in Mananos, how its people were, what customs they had, how they spent their time, etc. In addition, we were able to found creative paths that help us to identify design concepts. We presented three to our client, and they choose the "monumental" path, and the rest is history.
Design Challenge: the market for gas stations in Brazil is gigantic. And the level of design that we observed, at least in the city of Manaus, left a lot to be desired. Our biggest challenge was to design a gas station that was on par with those that are present in the bigest cities of the world, with a limited budget, and in a place where users are guided to buy more by the price of their fuel than by the design and comfort of the station.
Research: For this particular project we did not carry out any specific creative process, because those processes had already been done when designing the new image of the company.
Our work consisted mainly in optimizing and correctly use ofthe design choosen to be able to apply it in that specific gas station that needed to be remodeled with the new premises of the brand image.
Inspiration: Together with our client, we sought to have the design of this gas station radically transform the fuel sales market in Brazil.
Inspired by concepts of monumentalism, which we associate with terms like: Aethereo, Futurist and Technology, and ECO - friendly desing, since it is located in the Amazon region, which is considered the lungs of the world.
Project Duration: This project is located in the city of Manaus, in Brazil.
We started to work with our client on November 2017, and once the renovation process started we were abble to see the see the re-oppening on July 2020.
Operation Flow: This iconic gas station in the city of Manaus has positively and radically changed the landscape of the city in which it is developed.
It has helped to give more lighting and status to the area, not to mention that it has also encouraged the movement of both vehicles and pedestrians.

In the future it will also encourage the development of new shops in the area, as this is a flagship station and has a large influx of customers.
Patents: All images were provided by our client and approved for beeing used on the application for this award.
Team Members: Enrique Chardon
Beatriz Cruz
Ernesto Sister
Hernan Gelis
Juan Mallo
Image Credits: All images were provided by our client and approved for beeing used on the application for this award.