Blueocean Punaewele by Sixty Two is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Pūnaewele a me Hoʻolālā Pūnaewele Competition Category.

KeleawePūnaewele· 2021

Blueocean Punaewele

by Sixty Two

Client: Blueocean

A' Design Award Keleawe Winner in Pūnaewele Category

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Verified Award Winner

Verify Award Status for #110819

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blueocean Punaewele

He punaewele Blueocean e hoʻololi ana i kona ʻano e like me ka nui o ka pale hōʻike, e hāʻawi ana i nā mea nona ka waiwai kālepa a me nā mea kālepa i ke komo kūʻai kūpono i ka ʻikepili mākeke. Hāʻawi ka paepae i nā loiloi ʻano waiwai kālepa, nā nānā ʻike, nā loiloi hoʻohālikelike me ka poʻe hoʻokūkū a me nā manaʻo hoʻohana pono. ʻO ka hōʻike kikoʻī akaka o ka ʻikepili e hoʻololi ai i ka nui o ka ʻike mākeke i mau ʻike kōkua i ke kālaiʻāina ʻoihana. ʻO kekahi loiloi manuahi pōkole e alakaʻi ai i ka poʻe hoʻohana i ka loiloi piha, kahi e mālama ai i ke kaʻina hana i ka maʻalahi. Hana pono ka hoʻonohonoho maʻemaʻe a kūlana ʻoihana ma nā kamepiula lawe, nā papa uila a me nā kelepona akamai.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Blueocean Punaewele i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Blueocean Punaewele he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Blueocean Punaewele i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blueocean's goal is to provide affordable access to market data to allow brand owners & marketers proactively build a solid business strategy, with features ranging from brand personality assessments, content checks, competitor benchmark analysis and actionable suggestions. Seamless visualization & easy experience is a key factor for brand owners & marketers to be able to understand millions of market data and get insights to help them strategize and stay ahead of competitors.
Dimensions & Packaging: Responsive Website
Tags: Blueocean, Website, UI, UX, IA, Marketing, Data, Brand, Design
Production Technology: Responsive Web
Design Challenge: The design challenges for this project included (1) creating a user friendly flow to allow users to get their brand assessment, and (2) creating complex visualizations of their brand identity that are easy to understand.
Research: No formal usability research was done during the design process, though all designs were validated through pilot tests with a number of business users.
Inspiration: Blueocean came to us with an existing offline business model. They sought our help to reduce and minimize human personnel needs by taking their services online so that they are able to expand their client base while still providing the best degree of their services.
Project Duration: The project started in October 2019 and finished in December 2019. The team members were based in Jakarta, Indonesia.
Operation Flow: Users can access the website via a laptop computer, tablet or smartphone. The design streamlines the process of getting their brand assessment by allowing users to access the short / free version that leads to the full assessment. The design of the platform is purposely clean, energetic but also professional to cater to business users.
Team Members: Angelina Tanoto
Adiatma Bani
Vilia Ingriany
Image Credits: Sixty Two
Blueocean