Lele i ka ʻike
Little Magic Hana Nui: Kūlana Waiwai Lole Keiki na Hsuan-Yun Huang

ʻO Little Magic Hana Nui: Kūlana Waiwai Lole Keiki na Hsuan-Yun Huang he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.


KeleaweKiʻi· 2021

Little Magic Hana Nui: Kūlana Waiwai Lole Keiki

na Hsuan-Yun Huang

Mea Kūʻai: Little Magic

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

9,096

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #111205

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Little Magic Hana Nui: Kūlana Waiwai Lole Keiki

Kikokikona Puke: ʻO Little Magic he kūlana waiwai i hana ʻia no kahi laina lole keiki. Hoʻohana ka kūlana waiwai i kahi hōʻailona kilokilo kaulana, he lāpaki e ʻaʻahu ana i ka pāpale, he mea maʻalahi a leʻaleʻa. Ua hoʻolālā ʻia nā kiʻi holoholona e paipai i nā keiki a me nā mākua e mahalo i nā mea ola a pau ma ka honua. Ua hana ʻia ke lole mai ke pulupulu maoli (organic cotton) i hōʻoia ʻia e GOTS he 100 pakeneka, a paʻi ʻia me nā ʻīnika ʻole ʻawaʻawa a me ka ʻole o nā mea kino ʻawaʻawa. Ua humuhumu ʻia nā lepili kūlana waiwai a me ka mālama ma waho e pale i ka ʻōniʻoniʻo ʻana o ka ʻili palupalu. Ua hana ʻia ka waihona mai ke pahu paʻa i hana hou ʻia a me ka plastik hiki ke hana hou ʻia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Little Magic Hana Nui: Kūlana Waiwai Lole Keiki i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Little Magic Hana Nui: Kūlana Waiwai Lole Keiki he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Little Magic Hana Nui: Kūlana Waiwai Lole Keiki i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
Nā Ana a me ka Hoʻopili
All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm
Nā Lepili
Branding, Packaging, Illustration, Children Clothing.
ʻEnehana Hana
Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.

Packaging materials: made from recycled cardboard & 100% recyclable plastic.
Pilikia Hoʻolālā
On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
Noiʻi
Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
Hoʻoulu Manaʻo
The designer believes that every kid has the magic to make their dreams come true-their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
Ka Lōʻihi o ka Papahana
The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
Kaʻina Hana
Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.

T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.

Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean.
Nā Lālā Hui
Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang
Nā Kuleana Kiʻi
Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020

Kākoʻo ʻIa

ʻImi ma ʻō aku o Designers.org

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Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa