ʻO Da Ya Li Ka Hoʻolālā Loko o ka Hale ʻAina na Wei Wu he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.
GulaLoko Hale· 2021
Da Ya Li Ka Hoʻolālā Loko o ka Hale ʻAina
na Wei Wu
Mea Kūʻai: Beijing Da Ya Li Catering Co., Ltd.
Mea Lanakila A' Design Award Gula ma ka Māhele Loko Hale
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #111709Ka Hoʻolālā
E Pili Ana iā Da Ya Li Ka Hoʻolālā Loko o ka Hale ʻAina
ʻO Da Ya Li ka hoʻolālā loko o kahi hale ʻaina kālua kakā ma Chengdu, Kina. ʻO ka hiʻohiʻona nui he hale kumulāʻau ʻulaʻula i hana ʻia me ka ʻie (rattan). Ma kahi o 50,000 mau ʻāpana ʻie i ʻānai ʻia a i pena kīkī ʻia ma kahi hale hana, a laila i hoʻopaʻa pākahi ʻia ma luna o kahi kumu i hoʻokohu ʻia. Piʻi aʻe ke ʻano ulana mai ke komo ʻana o ke alapiʻi a hōʻea aku i nā wahi noho. Hoʻomanaʻo ka ʻulaʻula i ka hoʻolālā hale aliʻi Kina a me ka ʻono wela o ka meaʻai Sichuan. Hoʻokaulike nā paia pōhaku ula kahiko ʻeleʻele uahi a me nā kile papahele i ka ʻulaʻula mahana. Hoʻokaʻawale kekahi pale metala i ka wahi no nā pono kālepa.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Da Ya Li Ka Hoʻolālā Loko o ka Hale ʻAina i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Da Ya Li Ka Hoʻolālā Loko o ka Hale ʻAina he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Da Ya Li Ka Hoʻolālā Loko o ka Hale ʻAina i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
- Nā Ana a me ka Hoʻopili
- We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
- Nā Lepili
- Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
- ʻEnehana Hana
- The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
- Pilikia Hoʻolālā
- We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
- Noiʻi
- Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience. - Hoʻoulu Manaʻo
- The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
- Ka Lōʻihi o ka Papahana
- The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
- Kaʻina Hana
- To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
- Nā Lālā Hui
- Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
- Nā Kuleana Kiʻi
- All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy
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