ʻO Lays Signature ʻIke Hōʻailona Kūʻai Pop-Up na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Hanana a me Mea E Hana ʻIa Nei.
GulaHanana· 2021
Lays Signature ʻIke Hōʻailona Kūʻai Pop-Up
na PepsiCo Design and Innovation
Mea Kūʻai: PepsiCo Design & Innovation
Mea Lanakila A' Design Award Gula ma ka Māhele Hanana
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #118889Ka Hoʻolālā
E Pili Ana iā Lays Signature ʻIke Hōʻailona Kūʻai Pop-Up
He ʻike hōʻailona kūʻai pop-up ʻo Lays Signature i hana ʻia e pili ana i nā ʻāpala ʻuala kaola. Hoʻokū ʻia kēia ʻike ma nā wahi kūikawā i loko o nā hale kūʻai hanohano, kahi e lilo ai kahi pā ʻāpala mixology i kahua hana liʻiliʻi. Nānā nā malihini i kahi hōʻikeʻike ola kahi e hana lima ʻia ai nā ʻono kūikawā i mua o lākou. ʻO ke ʻano keaka a me ka ʻike i nā ʻano like ʻole ke kumu e hoʻomanaʻo hou ai i ke ʻano o ka lawelawe ʻana, ka hoʻāʻo ʻana, a me ke kaʻana like ʻana i nā ʻāpala. ʻO ka manaʻo, ʻo ia ka hōʻea ʻana i nā mea kūʻai ʻōpio e waiwai nei i nā ʻike maoli a me ke kaʻana like pilikanaka. Ua hōʻike ʻia ka māhele mua ma ka hale kūʻai nui ʻo Lane Crawford.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Lays Signature ʻIke Hōʻailona Kūʻai Pop-Up i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lays Signature ʻIke Hōʻailona Kūʻai Pop-Up he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Lays Signature ʻIke Hōʻailona Kūʻai Pop-Up i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Hoʻoulu Manaʻo
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Nā Lālā Hui
- PepsiCo Design & Innovation
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
