Game Fuel Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.
GulaʻUhi· 2021
Game Fuel Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Gula Winner in ʻUhi Category
- 30,333
- Verified Award Winner
- Verify Award Status for #118643
The Design
About Game Fuel Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu
He Game Fuel kahi hoʻopili paʻa mea inu hoʻoikaika kino kūikawā i hana ʻia no ka hōʻailona ʻo Adrenaline Rush ma Rūsia. Hoʻohanohano ka hoʻolālā i ka moʻomeheu pāʻani a me ka e-sports. Ua hoʻololi ʻia ka hōʻailona A kaulana ma ke kini i puka ʻōniʻoniʻo e kono ana i ka mea kūʻai i loko o kahi kaiapuni pāʻani hou a hoʻoulu i ka manaʻo o ka luʻu mālie ʻana i loko. Hoʻonui ʻia ka hoʻolālā mai ka hoʻopili ʻana a i nā ʻike hōʻailona ākea aʻe. ʻO ka manaʻo i hōʻike ʻia, ʻo ia ka hoʻoneʻe ʻana i ke kaiāulu pāʻani mai nā manaʻo kuhihewa a e hāʻawi i nā mea pāʻani i ka ikehu a me ka hilinaʻi no ka hana ikaika.
The Recognition
About the A' Design Award Gula
Ua lanakila ka hoʻolālā Game Fuel Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Game Fuel Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Game Fuel Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
- Team Members
- PepsiCo Design & Innovation
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