Gula Kiʻiʻoniʻoni · 2021
Moose Piss Wikiō Hoʻolaha Hoʻokipa
by Bruno Cintra
- A' Design Award Gula 2021 in Kiʻiʻoniʻoni
- CLIENT: Hermoso Compadre
- Estimated Number of Design Views: 68,818
- Verification code E9A4F13DE9 · Verify this award
Colors
About Moose Piss Wikiō Hoʻolaha Hoʻokipa
He wikiō hoʻolaha ʻo Moose Piss i hana ʻia ma ke ʻano he māhele nui o kahi hoʻolaha hoʻokuʻu pia. He 40 kekona ka lōʻihi o ka wikiō, holo ia ma 12 mau kiʻi i kēlā me kēia kekona, a ua hana ʻia ma ka helu kiʻi 4K. Ua hui pū ʻia ke kaha kiʻi lima me ke kiʻi kaha a me ka pena kikohoʻe, a ua hoʻohana ʻia nā polokalamu kiʻi no ka hoʻonohonoho a me ka hoʻoponopono kani. Ua koho ʻia kahi ʻano hoʻomākeʻaka a hoʻohenehene i kūlike me ke ʻano o ka hōʻailona pia. Ua hoʻololi ʻia nā mea kūlohelohe no ke kūkulu ʻana i kahi honua kupanaha. Ua manaʻo ʻia kēia wikiō no nā wikiō pūnaewele a me nā paepae pāpaho kaiaulu.
About the A' Design Award Gula
Ua lanakila ka hoʻolālā Moose Piss Wikiō Hoʻolaha Hoʻokipa i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Moose Piss Wikiō Hoʻolaha Hoʻokipa he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Moose Piss Wikiō Hoʻolaha Hoʻokipa i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Press Kit
- Unique Properties
- This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition. - Dimensions & Packaging
- A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
- Tags
- Beer, Animation, Illustration, design, modern.
- Production Technology
- Manual draw and graphic software like Photoshop, After Affects and Audition.
- Design Challenge
- Choose a style that matches the product's proposal.
- Research
- I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
- Inspiration
- I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
- Project Duration
- 2 months.
- Operation Flow
- it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
- Patents
- No patents.
- Image Credits
- No copyrights.
