Pure1 Service Experience Pūnaewele Papa Kuhikuhi Lawelawe na The Pure1 Team

ʻO Pure1 Service Experience Pūnaewele Papa Kuhikuhi Lawelawe na The Pure1 Team he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Pūnaewele a me Hoʻolālā Pūnaewele.

KalaPūnaewele· 2021

Pure1 Service Experience Pūnaewele Papa Kuhikuhi Lawelawe

na The Pure1 Team

Mea Kūʻai: Pure Storage

Mea Lanakila A' Design Award Kala ma ka Māhele Pūnaewele

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #119708

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Pure1 Service Experience Pūnaewele Papa Kuhikuhi Lawelawe

ʻO Pure1 Service Experience he pūnaewele papa kuhikuhi lawelawe no ka ʻimi a me ke kāinoa ʻana i ka mālama ʻikepili ao a me nā lawelawe ʻoihana loea. Hōʻike ʻia kēlā me kēia lawelawe ma ke ʻano he kāleka ma luna o kahi papa pahu pane e kūpono ana i nā nui ʻokoʻa o ka pale kiʻi. Hōʻike kekahi ʻaoʻao kikoʻī i nā hihia hoʻohana a me nā kumu kūʻai, aʻo nā manaʻo āpono i kōkua ʻia e ka naʻauao hana e kōkua ana i nā mea kūʻai aku e hoʻohālikelike i nā koho. Hiki ke hana i kahi noi hoʻāʻo a i ʻole noi kumu kūʻai me ʻelua kaomi wale nō, a hōʻike ka Order Tracker i ka holomua o kēlā me kēia noi. ʻO ka manaʻo, ʻo ka hoʻolilo ʻana i nā lawelawe ʻoihana i mea maʻalahi e like me ke komo ʻana i kahi papahana kahe.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Pure1 Service Experience Pūnaewele Papa Kuhikuhi Lawelawe i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pure1 Service Experience Pūnaewele Papa Kuhikuhi Lawelawe he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Pure1 Service Experience Pūnaewele Papa Kuhikuhi Lawelawe e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.
Nā Ana a me ka Hoʻopili: The design embodies a modular concept at its core with each service presented as a card. The cards are laid out on a responsive grid that smoothly adapts to different viewports across browsers and devices. The card detail page further exemplifies the modular concept by flexibly displaying each section based on the requirements of each service type. Adding an elegant touch to the UX, CSS animations and Lottie Files are used diligently to add navigation cues and delights to the interactions.
Nā Lepili: Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS
ʻEnehana Hana: The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.
Pilikia Hoʻolālā: The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.
Noiʻi: The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.
Hoʻoulu Manaʻo: Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.
Ka Lōʻihi o ka Papahana: This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.
Kaʻina Hana: When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.
Nā Palapala Kuleana: Pure1® and logo are registered trademarks of Pure Storage
Nā Lālā Hui: Pure1 Design, Engineering, and Product team
Nā Kuleana Kiʻi: All images and video contents used in this submission are properties of Pure Storage