ZDCollections Ka Hoʻolālā Puke by Xue Jiang

ZDCollections Ka Hoʻolālā Puke by Xue Jiang is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā Paʻi a me Pāpaho Paʻi Competition Category.

HaoPaʻi· 2021

ZDCollections Ka Hoʻolālā Puke

by Xue Jiang

Client: 869 School of Design

A' Design Award Hao Winner in Paʻi Category

11,455

Verified Award Winner

Verify Award Status for #119748

View at A' Design Award Press Release Award Badge

Colors

The Design

About ZDCollections Ka Hoʻolālā Puke

He puke ʻo ZDCollections e hōʻike ana i nā hana hoʻolālā makahiki a iwakāluakumamākolu haumāna. Hoʻokaʻawale ka lohi ʻehā o kēia hōʻiliʻili i nā hana i koho ʻia i mau huapalapala, kiʻi, RGB a me nā ʻano mea ʻē aʻe, a laila hoʻonohonoho hou ʻia a hoʻohui ʻia. Haʻalele ka hoʻonohonoho ʻana i ke kiʻikiʻi maʻamau i mea e hōʻike ai i ke ʻano o kēlā me kēia hana. Hana ʻia ka pale me kahi mea laser e hoʻopohihihi ana i ka palena ma waena o ke kala a me ke ʻano kiʻi, i huki ʻia ai ka manaʻo i ka ʻikepili. He 150 a me 252 mila-mika ka nui o ka puke, a loaʻa 430 ʻaoʻao.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā ZDCollections Ka Hoʻolālā Puke i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā ZDCollections Ka Hoʻolālā Puke he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā ZDCollections Ka Hoʻolālā Puke no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the fourth whole point collection, named The Whole-point Fourth Collection. All the outstanding designs of 23 students in one year are divided into fonts,graphics, RGB and other elements, and then rearranged and combined. This collection breaks the traditional regular frame typesetting and adopts a breakthrough design technique to better show the inner meaning.
Dimensions & Packaging: Book 150mm x252mm
Format 880mm x1230mm 1/16
Page 430
Tags: ook design, portfolio, font design, brand design, graphics, RGB
Production Technology: Breaking the traditional regular frame type layout, and adopting breakthrough design techniques to better show the inner meaning of his works. Through the layout and design of the page, the text is combed as a whole, so that readers can have an effective effect on the understanding of the text content and feel the pure fluency brought by reading. Strictly control the color saturation, ink penetration and image reduction of printing quality.Pay attention to the quality and details of each link of the binding,and increase the pleasure of its readers.
Design Challenge: In this design, the most difficult part is the book cover design. We think about how to convey the information in the book to readers through visual expression. And did a lot of related investigations and data collection. In the end, a laser material was selected to illustrate the theme of the entire book, so that the cover and the inner pages are better connected.
Research: This book divides the excellent design works of 23 students in one year into fonts, graphics, RGB and other elements, and then rearranges them. Through the choice of paper, the layout design, the composition of the rhythm space of the content, the application of fonts, the way of binding, etc., as well as the overall expression of content and form, it brings a sense of pleasure to the five senses.
Inspiration: The inspiration of book cover design comes from the blur of color and graphic boundary.Fuzzy book itself is a design work,which is used to rearrange different design works on the inner pages of the book,so laser material is used to design the cover and then blur the overall sense of the book. At the same time,let readers pay more attention to the content of the book.
Project Duration: The work started in Dalian in July 2019, completed in Dalian in March 2020, and was exhibited at Dalian Bingshan Huigu in May.
Operation Flow: The book integrates its content style, table design sequence, etc. By blurring the color and graphic boundaries, blurring the book itself is a design work, which corresponds to the rearrangement of different design works on the inner pages of the book. Therefore, the cover is designed with laser materials, which blurs the overall feel of the book and makes readers pay more attention to the content.
Team Members: Creative Director:Xue Jiang
Art Director:Shiyu Ma
Designer:Xue Jiang
Typographer:Yaoqian Han
Copywriter:Shuai Shao