System Hoʻolālā ʻIʻo Kaiapili Kālepa by Plus X

System Hoʻolālā ʻIʻo Kaiapili Kālepa by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2021

System Hoʻolālā ʻIʻo Kaiapili Kālepa

by Plus X

Client: System

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #119749

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About System Hoʻolālā ʻIʻo Kaiapili Kālepa

ʻO Sistema kahi hoʻolālā kaiapili kālepa i hana ʻia no kahi hōʻailona lole e lawelawe ana i nā kānaka o nā ʻano kāne a wahine a pau. Hoʻokumu ʻia ke kaiapili ma ke kumumanaʻo o kahi waihona ʻano, i wehewehe ʻia ʻo ia kahi e mālama ai i nā ʻano no nā manawa he nui ma waho aʻe o ke kaila. ʻO kahi mokuna i hana ʻia ma ka māhele ʻana i ka huinahā i ʻelua hapalua, ke kū nei ia no hoʻokahi ʻano, a ʻo ka hui pū ʻana o kekahi mau mokuna e hōʻike nei i ka waihona. Hoʻohana ʻia ka mokuna ma nā hoʻolaha, nā lapela, nā lepili, a me nā hoʻopaʻa waiwai. Hoʻopaʻi ʻia ka logo me ka kila keʻokeʻo, a hana pololei ʻia ka hōʻailona no kahi nānā maikaʻi loa. Mālama ʻia ka ʻōlelo kiʻi ma kahi ʻano kūpono a maʻemaʻe.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā System Hoʻolālā ʻIʻo Kaiapili Kālepa i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā System Hoʻolālā ʻIʻo Kaiapili Kālepa he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā System Hoʻolālā ʻIʻo Kaiapili Kālepa no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
Dimensions & Packaging: Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling.
Tags: Advanced, Last Detail, Balanced, Neutral, Essential, Refined
Production Technology: 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”

2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”

3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences.
Design Challenge: System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
Research: Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
Inspiration: System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
Project Duration: This project proceeded for 8 months in Seoul, South Korea.
Operation Flow: Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
Team Members: Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha