Ben Su Hana Nui: ʻIkepili Waiwai Hōʻoia Hale ʻAina na Chao Feng

ʻO Ben Su Hana Nui: ʻIkepili Waiwai Hōʻoia Hale ʻAina na Chao Feng he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2021

Ben Su Hana Nui: ʻIkepili Waiwai Hōʻoia Hale ʻAina

na Chao Feng

Mea Kūʻai: MET Creative Brand

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

8,224

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #120278

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Ben Su Hana Nui: ʻIkepili Waiwai Hōʻoia Hale ʻAina

Kikokikona Puke: ʻO Ben Su he ʻikepili waiwai hōʻoia i hana ʻia no kahi hale ʻaina iʻa hōʻawa. Ua kūkulu ʻia kēia ʻikepili ma luna o ke ʻano nui o ka huahana, ʻo ia hoʻi ka hōʻawa waiwai kuʻuna moʻomeheu ʻike ʻole ʻia, i hana lima ʻia a hoʻomoʻa ʻia no 280 mau lā me ka ʻole o nā mea mālama. Hōʻike pololei ke kiʻi paʻi nui i kēia mau maikaʻi o ka huahana ma ke ʻano kiʻi, me ka hoʻohana ʻana i nā ʻāpana ʻōwili palupalu a me ka ʻokoʻa ikaika o ke kala i mea e ʻike koke ʻia ai. He 260 mika hāiki ka nui o ka hale ʻaina, a loaʻa i loko he wahi hōʻike hōʻawa ma ka puka komo. Hoʻopili nā ʻano kūlana a me nā mea hoʻohana i ka ʻikepili waiwai me ka lewa i loko o ka hale.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Ben Su Hana Nui: ʻIkepili Waiwai Hōʻoia Hale ʻAina i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Ben Su Hana Nui: ʻIkepili Waiwai Hōʻoia Hale ʻAina he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Ben Su Hana Nui: ʻIkepili Waiwai Hōʻoia Hale ʻAina i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Nā Ana a me ka Hoʻopili: The project covers a total of 260 square meters.
Nā Lepili: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
ʻEnehana Hana: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Pilikia Hoʻolālā: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Noiʻi: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Hoʻoulu Manaʻo: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Ka Lōʻihi o ka Papahana: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Kaʻina Hana: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Nā Palapala Kuleana: Copyrights belong to Pushui Zhang, 2020.
Nā Lālā Hui: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Nā Kuleana Kiʻi: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.