Fab Kiʻi Ka Hoʻolālā ʻano Hoʻomau na Tanya Dunaeva

ʻO Fab Kiʻi Ka Hoʻolālā ʻano Hoʻomau na Tanya Dunaeva he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KalaKiʻi· 2021

Fab Kiʻi Ka Hoʻolālā ʻano Hoʻomau

na Tanya Dunaeva

Mea Kūʻai: Tanya Dunaeva

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi

41,798

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #121717

Aʻo Hou Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Fab Kiʻi Ka Hoʻolālā ʻano Hoʻomau

ʻO ka lole / FAB kahi hōʻikeʻike o ke ʻano hoʻomau. ʻO ka hana nui i ka hoʻomohala ʻana i ka ʻike hōʻikeʻike ʻo ia ka hana ʻana i kahi ʻano typographic. Hōʻike ʻia ka font i hoʻohana ʻia i ka hoʻolālā Manaʻo i kekahi o nā memo koʻikoʻi o ka hōʻikeʻike - he kāhea e hōʻemi i ka hoʻohana ʻana i ka ʻoihana hana, kahi kāhea no ka ʻai kūpono. Ma ke kiʻi kiʻi, hoʻokumu ʻia ka hoʻonā ma ke ʻano keʻa o kahi pālua o nā fonts-strictly grotesque and openwork accidental font, e like me nā ʻāpana o ka lole.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Fab Kiʻi Ka Hoʻolālā ʻano Hoʻomau i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Fab Kiʻi Ka Hoʻolālā ʻano Hoʻomau he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Fab Kiʻi Ka Hoʻolālā ʻano Hoʻomau e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Fabric (FAB) is an Exhibition of Sustainable Fashion. The main task in developing the exhibition identity was to create a typographic style. The accidental font used in the design Concept reflects one of the central messages of the exhibition – a call to reduce consumption in the fashion sector, a call for reasonable consumption. Graphically, the solution is based on a cross-type of a pair of fonts-strictly grotesque and openwork accidental font, resembling the folds of fabric.
Nā Ana a me ka Hoʻopili: The Concept Identity of the exhibition is designed for many media: the design of the entrance group, posters and advertising on the streets of the city, navigation inside the exhibition space, information leaflets and the exhibition catalog, souvenir promotional products.
Nā Lepili: Fashion, Concept design, identity, student, Tanya Dunaeva, Sustainable, Eco, Vegan, Exhibition, Russian Higher School of Economics, HSE Art and Design School, Leonid Slavin
ʻEnehana Hana: Collages, mock-ups in Adobe Photoshop are performed. Openwork letters in a light airy outfit lose it by half, while the functional component is preserved – the grapheme can be read quite easily. Typography is inspired by Cinema 4D lessons. Simple generative design tools allow achieving significant visual effects.
Pilikia Hoʻolālā: The difficulty of the work was that not all the fashion audience is ready to talk about the problems of Moderate consumption. This industry is still relatively new to the market and every step in drawing attention to this problem is very valuable, so the brighter and more convincing the overall design is, the more people it will be able to interest, engage and possibly change the situation in the future in the field of Moderate consumption.
Noiʻi: Before starting the work, a small desk study was conducted, the purpose of which was to dive into the essence of the problem, analyze existing methods for solving the problem (who and how participates in the movement for Moderate consumption in the fashion industry) and form the main content of the future exhibition based on the collected data and analytical conclusions.
Hoʻoulu Manaʻo: The fashion industry is one of the largest contributors to environmental pollution, the second largest industrial polluter in the world. The dominance of Fast Fashion, when the largest fashion brands organize a race for the speed and cheapness of clothing production, leads to an increase in greenhouse gas emissions, encouraging the production of low-quality clothing with a short cycle of use, to scandals due to poor working conditions. The FAB exhibition tells about design trends in the field of sustainable fashion.
Ka Lōʻihi o ka Papahana: Project is done at Russian Higher School of Economics as one of the students Projects and took about 3 weeks
Kaʻina Hana: Identity talks to fashion consumers in their language, she immediately declares that this exhibition is about fashion, but fashion is not quite ordinary, fashion is in the trend of Moderate consumption and thus it attracts attention to itself better, stands in a separate row from mass consumption, attracting the attention of opinion leaders among consumers and market leaders among production.
Nā Lālā Hui: Special thanks should be delivered to Russian Higher School of Economics (HSE Art and Design School) and personally to Leonid Slavin, head of Art direction MA Program.