Front Kūpeʻe Lima by Nardin Sabounchi is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā Lei a me Kahiko Competition Category.

KalaLei Kahiko· 2021

Front Kūpeʻe Lima

by Nardin Sabounchi

Client: Ela.store

A' Design Award Kala Winner in Lei Kahiko Category

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Verified Award Winner

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Colors

The Design

About Front Kūpeʻe Lima

ʻO Front he hōʻiliʻili kūpeʻe lima i hoʻolālā ʻia e maopopo ke nānā ʻia mai ke alo. Hana kēlā me kēia kūpeʻe lima i pōʻai piha, a ʻo nā laina nāna e hana i ka hoʻonaninani, ke koʻi nei me ka pōʻai o waho. Ua kau ʻia ka hoʻonaninani i loko o ke kāʻei ʻaʻole ma ka ʻili o waho, no laila ʻokoʻa ka nui mai nā kūlana maʻamau. He kaulike kēlā me kēia ʻāpana ma ke koʻo kūpono a ʻaʻole kaulike ma ke koʻo ʻ palahalaha. Hana ʻia nā kūpeʻe lima ma o ka hoʻolālā a paʻi ʻekolu-ana o kahi mold pilali, a ukali ʻia e ka hoʻoheheʻe ʻana i loko o ke kālā. ʻO ka hopena, he māmā a paʻa no ka hoʻohana ʻana i kēlā me kēia lā.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Front Kūpeʻe Lima i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Front Kūpeʻe Lima he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Front Kūpeʻe Lima e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the FRONT bracelets collection, as the name implies, to comprehend the design of the work, it has to be observed face front. The general state of the work is in the form of a complete circle, and the lines that form the decoration of the bracelet intersect with the outer circle.
Dimensions & Packaging: Weight of bracelet 1: 13.03 grams diameter: 69.45mm elevation: 3 mm thickness: 1.5 mm pipes size: 1.35 mm.
Tags: Fine jewelry, Bracelets, Poetic, Jewelry, Ela.store, Front bracelet
Production Technology: Pair of 3D-designed and 3D-printed wax mold and cast silver bracelets with the best available material (s925).
Variable in every metallic material: gold, steel, silver, platinum, or different plating in every possible color.
Design Challenge: The most challenging and frustrating part in designing the bracelets, In contrast to other fine jewelry that has their decorations on the outer surface, this collection has internal and interlacing decoration which causes this obstacle makes it harder to scale the final product fit on the wrist.
The next problem was due to the 3D cast making. As for having several 3D printing methods the most important factor for choosing wax modeling was accuracy which in other cases cause the internal lines to overlap.
In addition to 3D prints and casting operation was which materials to use as filaments, for instance, plastic-based filaments (ABS/PLA) wouldn’t make it through the heat casting process and would stick to the product causing impurity in the final product. But SLA wax modeling technique won't cause problems as the wax would evaporate in the contact of extreme of kiln leaving the hot cast empty of any other materials resulting in a pure product.
Research: Sohrab Sepehri had a major idol role in designers' life, so they felt a need to pay back in their own ways. As for their adoration towards all his life works, they felt an existential love for "the footsteps of water", they set their minds to build a relationship with the blank verse and their works. In order to establish a balance between the work and the blank verse, designers animated Sohrab's lifestyle of simplicity, modesty, and receptivity.
Inspiration: The FRONT collection is inspired by a poem of a great Persian poet, Sohrab Sepehri, acknowledged worldwide for his paintings, in Iran he was known for his blank verses. His poem, named "The footsteps of water", points out the necessity of changing the point of view toward all phenomena: "Wash up the eye, See the otherwise"; this verse is the foundation of this design. The designer, inspired by the blank verse, strongly believes that point of view is much more essential than perception itself.
Project Duration: The idea of the project stroke the mind of the designers in Nov 2019 and by Dec 2020, the production steps were completed in Tehran, Iran.
Operation Flow: Lightweight, durable for everyday use. Chic and stylus.
Team Members: Nardin Sabounchi, Masoumeh(Niloufar) Salehi,
Image Credits: Photographer and Videography: Tina Tinati 2021