Tinkoff Investment Wikiō Hoʻolaha by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani Competition Category.
KeleaweKiʻiʻoniʻoni· 2022
Tinkoff Investment Wikiō Hoʻolaha
by Egor Maraev
Client: Blaster Studio
A' Design Award Keleawe Winner in Kiʻiʻoniʻoni Category
Verified Award Winner
Verify Award Status for #122056The Design
About Tinkoff Investment Wikiō Hoʻolaha
He wikiō hoʻolaha he kanakolu kekona ʻo Tinkoff Investment no kahi lawelawe hoʻopukapuka waihona kālā. Hōʻike ʻia ʻo George Washington ma ke ʻano he ʻōnaehana nui o ka wikiō. Noho ʻo ia ma luna o ka noho lōʻihi a ʻai i ka pizza, luhi a moloā, a kū ʻo ia i ke kālā. ʻO ke kiʻi ʻokoʻa e halihali ana i ka manaʻo nui, ʻo ia hoʻi, pono e mālama ʻia ke kālā ma ke ʻano maikaʻi a hoʻohana ʻia e hana. Hoʻohui ʻia ke kiʻi hoʻoluli i ke kiʻi cel a me ke kiʻi ʻoki, a hui pū ʻia me ka hoʻohui kikohoʻe. Ua hōʻike nui ʻia ka wikiō ma ke ʻano he preroll ma mua o nā wikiō pūnaewele, a loaʻa iā ia kahi kiʻekiʻe o ka pae hoʻololi.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Tinkoff Investment Wikiō Hoʻolaha i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tinkoff Investment Wikiō Hoʻolaha he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Tinkoff Investment Wikiō Hoʻolaha i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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