La Boutique Jzn Ka Hana Kūmau: Hoʻolālā Loko Hale no ka Hale Kūʻai Palaoa Momona by Millton Yu

La Boutique Jzn Ka Hana Kūmau: Hoʻolālā Loko Hale no ka Hale Kūʻai Palaoa Momona by Millton Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Loko Hale a me Hōʻike Competition Category.

KeleaweLoko Hale· 2021

La Boutique Jzn Ka Hana Kūmau: Hoʻolālā Loko Hale no ka Hale Kūʻai Palaoa Momona

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

A' Design Award Keleawe Winner in Loko Hale Category

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Verified Award Winner

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Colors

The Design

About La Boutique Jzn Ka Hana Kūmau: Hoʻolālā Loko Hale no ka Hale Kūʻai Palaoa Momona

Kikokikona Puke: ʻO La Boutique Jzn ka hoʻolālā loko hale no kahi hale kūʻai palaoa momona ma Taipei, Taiwan, i hoʻopau ʻia i Nowemapa 2019. Hōʻike ke keʻena 68 mika huinahā i kahi hōʻailona palaoa momona hoʻokahi haneli makahiki ka ʻōpio ma ke ʻano hou. Hoʻololi ke kala gula-pinika ʻāhinahina i ke kala ʻulaʻula o nā hoʻolauleʻa kuʻuna, a hāʻawi i ka hale kūʻai i kahi ʻano palupalu a mālie. Hoʻohana ʻia nā ʻano huinahā a me ke pōʻai i mea hōʻailona no ka waihona, a ʻike ʻia lākou ma ke kāmaʻa pukaaniani Kina i kāpiliia, ke ʻano o ke kaupaku, ka lihi kaupoku pīʻoʻo o ka pākaukau kūʻai, nā puka pahu lāʻau ʻōweʻowe a me nā kua noho, a me nā laina metala i hoʻokomo ʻia i loko o ka papahele.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā La Boutique Jzn Ka Hana Kūmau: Hoʻolālā Loko Hale no ka Hale Kūʻai Palaoa Momona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā La Boutique Jzn Ka Hana Kūmau: Hoʻolālā Loko Hale no ka Hale Kūʻai Palaoa Momona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā La Boutique Jzn Ka Hana Kūmau: Hoʻolālā Loko Hale no ka Hale Kūʻai Palaoa Momona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging: The project is 68 square meter.
Tags: Commercial, Shop, Interior Design, Space, Food
Production Technology: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration: The project finished in November 2019 in Taipei, Taiwan.
Operation Flow: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members: Designer: Millton Yu
Image Credits: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.