Dodoshine Hoʻokalakupua Kula ʻOihana by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.
KeleaweKiʻi· 2021
Dodoshine Hoʻokalakupua Kula ʻOihana
Client: Dodoshine
A' Design Award Keleawe Winner in Kiʻi Category
Verified Award Winner
Verify Award Status for #123740The Design
About Dodoshine Hoʻokalakupua Kula ʻOihana
ʻO Dodoshine kahi hoʻokalakupua kula ʻoihana i hana ʻia no kahi kula mīkini hoʻohana i ka ʻenehana hoʻomaʻemaʻe ultraviolet. Hōʻike ka inoa i ka hana maʻamau o ka poʻe Kina i ka hoʻokau ʻana i nā mea i ka lā e pepehi ai i nā huahekili, kahi hana e pili ana i ke ola olakino a me ka ʻenehana ultraviolet. Kūkulu ʻia ke logotype ma luna o kahi kikokikona sans serif koa, me nā kikoʻī serif i hoʻohui ʻia e like me ka mea i hoʻohana pinepine ʻia e nā kula lole kaila. ʻO ka hui ʻana e hāʻawi ana i ke kula i kahi kiʻi lā a liʻiliʻi paha kaila. Hiki ke pai ʻia ke logotype ma nā huahana a ma nā mea kālepa i kahi nui liʻiliʻi loa o 34 e 10 mīlimika.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Dodoshine Hoʻokalakupua Kula ʻOihana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dodoshine Hoʻokalakupua Kula ʻOihana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Dodoshine Hoʻokalakupua Kula ʻOihana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensions & Packaging
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Production Technology
- It can be print on the product or marketing material.
- Design Challenge
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Research
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Project Duration
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Operation Flow
- People can see and read it. And then they can understand the meaning of the logo.
- Team Members
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
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