Zhenshiming Uhi Maka by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2021

Zhenshiming Uhi Maka

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #123744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenshiming Uhi Maka

ʻO kēia ka huahana uhi maka. ʻO ka hua palapala nui ʻE' he ʻano maʻamau o ka papa hōʻike ʻike maka Pākē, a ua maʻamau ka poʻe kūʻai aku me ia. Ua hoʻololi ʻia ka hua palapala ʻE' i maka ʻakaʻaka, a ua hōʻikeʻike ʻia ka hōʻailona o ka huaʻōlelo Pelekānia "eye" me ka laina hoʻokahi. Hoʻokumu nā huahana ʻelua i hana ʻike maka piha a noho kaʻawale pū. Hōʻike ʻia kekahi papa ʻike maka piha ma ka ʻaoʻao i hope o ka wehe ʻana i ka pahu, he mea maʻamau ia i ka poʻe kūʻai aku a hiki ke hoʻohana ʻia no ka hoʻāʻo ʻana i ka ʻike maka ma ke ʻano maʻalahi. Hoʻonani aʻe kēia i nā huahana.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Zhenshiming Uhi Maka i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zhenshiming Uhi Maka he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Zhenshiming Uhi Maka i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a product of eye mask. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.The word “eye” in the “eye mask” is designed into a owl’s face. The red "eye" represents youth and vitality, and the blue ones represents maturity and steadiness.
Dimensions & Packaging: 135mm×105mm×28mm
Tags: Interesting,Concise,
Production Technology: The material is white cardboard
Design Challenge: The connection of lines in two product pictures in the printing process. And harmonious cooperation between product box cover and inner box.
Inspiration: The function of the product is to protect eyes and relieve eye fatigue.Young women are the main consumers. According to the consumer groups, the series packaging is divided into youth type and adult type, which are expressed in simple and interesting visual form. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. Using “E” as the main visual elements not only echoes the product characteristics but also increases the interest.
Project Duration: The project started in October 2020 in Beijing and finished in November 2020 in Beijing
Operation Flow: This is a product of eye mask. The function of the product is to protect eyes and relieve eye fatigue, and bring a healthy and comfortable experience. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.