Shin Tay Yuan Ka Hana Nui: Hoʻolālā Loko o ka Hale Hana Mākaʻikaʻi by Googoods

Shin Tay Yuan Ka Hana Nui: Hoʻolālā Loko o ka Hale Hana Mākaʻikaʻi by Googoods is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā Loko Hale a me Hōʻike Competition Category.

KalaLoko Hale· 2021

Shin Tay Yuan Ka Hana Nui: Hoʻolālā Loko o ka Hale Hana Mākaʻikaʻi

by Googoods

Client: Googoods

A' Design Award Kala Winner in Loko Hale Category

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Verified Award Winner

Verify Award Status for #123858

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shin Tay Yuan Ka Hana Nui: Hoʻolālā Loko o ka Hale Hana Mākaʻikaʻi

Ma Shin Tay Yuan he loko hale hana mākaʻikaʻi no kekahi hui hana pena lepo palapala ma ke Kūlanakauhale ʻo New Taipei, Taiwan. Hoʻohana ka hoʻolālā i nā mea hana o ka hale hana. ʻIke ʻia kekahi papa i puka ʻia ma ke komo ʻana. Puka mai ka manaʻo mai ka paʻi kaʻawe (screen printing), he mea hana koʻikoʻi i ke kaʻina pena palapala, a hoʻohana pū ʻia ma nā pale kau a me ka ʻōnaehana hōʻailona. Ma nā hale hana lepo, hoʻopili ʻia nā mea lako ma luna o nā papa lāʻau no ka mālama maʻalahi ʻana, a hoʻololi ʻia ua hiʻohiʻona lā i ka pākaukau. Hōʻike ʻia ka moʻolelo o ka hui ma o nā kiʻi ma kahi o nā kikokikona lōʻihi. Wehewehe ka wahi i ka ʻoihana pena lepo palapala i nā malihini.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Shin Tay Yuan Ka Hana Nui: Hoʻolālā Loko o ka Hale Hana Mākaʻikaʻi i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Shin Tay Yuan Ka Hana Nui: Hoʻolālā Loko o ka Hale Hana Mākaʻikaʻi he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Shin Tay Yuan Ka Hana Nui: Hoʻolālā Loko o ka Hale Hana Mākaʻikaʻi e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Factory materials are used. The punched-plate is immediately seen when entering the entrance. In addition to modifying the original space decoration, the design concept also comes from the screen printing. It is one of the important tools in the applique process, and it is also used in hanging partitions and indicating systems. When making ceramic decals, the utensils are stacked on wooden boards for easy operation, which is a common scene in ceramic factories, and it is transformed into the counter. The white space with white T-shirt at the entrance is like the white porcelain before the decals. The founder said: “The decals are like the printing on a white T-shirt. googoods have also extended the products to interior design, such as the table use of tiles and tableware used on site.”
Dimensions & Packaging: The area of the project is 272 sqm.
Tags: interior, space, experiential space, design, googoods, exhibition, culture
Production Technology: Wood, Steel, Ceramic Tile, Punched-plate, Porcelain
Design Challenge: Distorted space, arrangement of significant database, arrangement of the service aspect, and the future branding integration as well as early matching of strategic execution.
Research: The Research objective was to learn and understand the brand's spirit and essence. And how could we let everyone understand the production has not come easily and value each product.
Inspiration: Yingge used to be a major ceramic town in Taiwan, but it has been through the problems of population and industry relocation. Shin Tay Yuan is a 50-year-old company in Yingge. Through the revitalization program with regional characteristics design of Taiwan Design Research Institute, googoods uses a modernized space and a simplified process of communication to let the public can easily understand the ceramic decal industry, and find the professionalism of the factory, and feel the value of the product. The most important thing is that people begin to value the quality of life because of these articles for daily use.
Project Duration: The project started in October 2020 and was completed in January 2021 in New Taipei City, Taiwan.
Operation Flow: For the company introduction, we extracts several important time points and milestones through images, jumping out of the stiff performance and mechanical narrative of literal contents. There are two processes: external and internal. The external process is to allow the guests to understand and achieve communication. By simplification, infographic, and interactive installment, we hope to reduce waste of manpower and increase efficiency. The internal process is to show technical expertise, and let everyone understand the production has not come easily and value each product.
Team Members: Art Director: Chihong Chuang
Planning: Joy chuang
Graphic: Weichi Pai
Graphic: Hsiangchi Yang
Interior: Shouyun Fu
Interior: Yuwen Huang
Project Manager: Yuhan Hsu
Project Manager: Iju Lin
Image Credits: googoods