Fondazione Alinari ʻĪkoa Waihoʻoluʻu by Frush Design

Fondazione Alinari ʻĪkoa Waihoʻoluʻu by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2021

Fondazione Alinari ʻĪkoa Waihoʻoluʻu

by Frush Design

Client: Frush | Creative studio

A' Design Award Kala Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #125706

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fondazione Alinari ʻĪkoa Waihoʻoluʻu

Fondazione Alinari he ʻīkoa waihoʻoluʻu i hana ʻia no ka Fondazione Alinari per la Fotografia, he hui aupuni i hoʻokumu ʻia ma Florence no ka mālama, ka hoʻokele, a me ka hoʻolaha ʻana i nā hōʻiliʻili paʻi kiʻi Alinari. Ua kūkulu ʻia ka ʻīkoa ma luna o ka hua palapala liʻiliʻi A, he hōʻano ʻokoʻa o ka aniani pahupaʻikiʻi, a hana pū nō hoʻi ʻo ia i kiʻi paukū no nā kiʻi mai ka waihona mōʻaukala. Hōʻike nā hua palapala kālai a me ka palena waihoʻoluʻu ʻeleʻele a keʻokeʻo i ka mālamalama a me ke aka. Hoʻohana ʻia ka ʻōnaehana i nā mea paʻi, nā tikiki, nā puke papa inoa, ka hoʻolaha waiwai, a me kahi pūnaewele.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Fondazione Alinari ʻĪkoa Waihoʻoluʻu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Fondazione Alinari ʻĪkoa Waihoʻoluʻu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Fondazione Alinari ʻĪkoa Waihoʻoluʻu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile