Noxx Bottle Design Pūolo by Res Zinniker

Noxx Bottle Design Pūolo by Res Zinniker is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2021

Noxx Bottle Design Pūolo

by Res Zinniker

Client: Eisbock Brewery Zug, Switzerland

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Noxx Bottle Design Pūolo

Ua noi ka hale hana bia Eisbock i hoʻokumu hou ʻia i ka mea hoʻolālā kiʻi a me ka mea hoʻopaʻakiʻi ʻo Res Zinniker no kekahi hoʻolālā pūolo. ʻO ka helu hoʻomaka ka inoa ʻo Noxx a me ka ʻōmole ʻeleʻele. Ua paʻi ʻia ka hoʻolālā pololei ma ka aniani a ua koho ʻia kekahi waihoʻoluʻu kūikawā no kēlā me kēia ʻano ma mua o ka keʻokeʻo. Pouli e like me ka pō (Noxx), ua hana ʻia kekahi papa me nā mea ola weliweli e hoʻoulu ana i ka noʻonoʻo.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Noxx Bottle Design Pūolo i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Noxx Bottle Design Pūolo he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Noxx Bottle Design Pūolo e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The newly founded Eisbock brewery asked the graphic designer and illustrator Res Zinniker for a packaging design. The starting point was the name NOXX and the black bottle. The design was printed directly on the glass and a special color was selected for each type in addition to white. Dark as night (NOXX), a series with eerie creatures that stimulate the imagination was created.
Dimensions & Packaging: Longneck Beer Bottle, Height 226.5mm, circumference 189mm, printable area 189x79mm.
Tags: Craftbeer, Screenprint, Bottle, Switzerland, Creepy, Creatures
Production Technology: Screen printing on glass.
Design Challenge: The exchange of ideas with the customer side was quite easy and we quickly agreed on the direction we were taking. The hardest part was to convey the uncanny feeling onto the bottle. Much work has been done on the details of the creatures and various variants have been discarded.
Research: In the beer industry in particular, a new product is about attracting attention. There's no point in packing an excellent beer in a mediocre design. The client's demands were clear - they wanted both at an excellent level. In the research, the stories of H.P. Lovecraft emerged with its eerie world. This feeling was to be transferred to the packaging. There was a lively exchange with the customer, where various monsters were discussed and many sketches were sent back and forth. The realization took place with Clip Studio Paint and Adobe Illustrator.
Inspiration: H.P. Lovecraft and other characters from comics and illustration books. Thomas Ott inspired me to illuminate the motifs darkly and eerily.
Project Duration: The project started in January 2017 in Zug, Switzerland and ended with the completion of the entire series in June 2018.
Operation Flow: The packaging must immediately attract attention and stick with the consumer as name and appearance.