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37 Interactive Entertainment HQ Hale Keʻena Kiʻekiʻe by Guowei Zhang
37 Interactive Entertainment HQ Hale Keʻena Kiʻekiʻe by Guowei Zhang
37 Interactive Entertainment HQ Hale Keʻena Kiʻekiʻe by Guowei Zhang
37 Interactive Entertainment HQ Hale Keʻena Kiʻekiʻe by Guowei Zhang
37 Interactive Entertainment HQ Hale Keʻena Kiʻekiʻe by Guowei Zhang

Gula Hoʻolālā Hale · 2022

37 Interactive Entertainment HQ Hale Keʻena Kiʻekiʻe

by Guowei Zhang

  • A' Design Award Gula 2022 in Hoʻolālā Hale
  • CLIENT: 37 Interactive Entertainment
  • Estimated Number of Design Views: 38,618
  • Verification code 53A34B145D · Verify this award
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About 37 Interactive Entertainment HQ Hale Keʻena Kiʻekiʻe

ʻO ka 37 Interactive Entertainment HQ he hale kiʻekiʻe keʻena poʻo ma Kina. Hoʻohana ʻia nā ʻāpana hoʻonohonoho (modules) ma ke kiʻi hoʻolālā a me ka ʻaoʻao kū o ka hale, e hōʻemi ana i ka manawa a me ke kumukūʻai o ke kūkulu ʻana me ka mālama ʻana i ka maikaʻi o ka hana. Hoʻonohonoho ʻia nā ʻāpana keʻena, nā ʻāpana hālāwai a me nā ʻāpana hanana ma loko o kahi ākea huinahā maʻamau, a hiki ke hoʻololi ʻia ko lākou heluna a me ko lākou wahi ma nā papahele maʻamau. Pane ka ʻōnaehana alo hale ʻāpana i ke aniau o ka ʻāina ʻo Lingnan. ʻOi aku ka paʻapū o ke ʻano malumalu ma ka ʻaoʻao hikina ma mua o ka ʻaoʻao komohana, no laila mālama ʻia ka mālamalama kūlohelohe ʻoiai hōʻemi ʻia ka pāhawewe o ka lā a me ka hoʻohana ʻana i ka ikehu.

About the A' Design Award Gula

Ua lanakila ka hoʻolālā 37 Interactive Entertainment HQ Hale Keʻena Kiʻekiʻe i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā 37 Interactive Entertainment HQ Hale Keʻena Kiʻekiʻe he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā 37 Interactive Entertainment HQ Hale Keʻena Kiʻekiʻe i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Press Kit

Unique Properties
37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.
Dimensions & Packaging
Size of unit or building:88974㎡
Project size:6427㎡
Tags
High-rise, Office, Headquarter, Mix-used
Production Technology
In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.
Design Challenge
This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator.
37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works.
Research
Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate.
It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity
Inspiration
Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.
Project Duration
Desiged in July 2020 China
Operation Flow
To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.
Patents
patented. Patent No:ZL 2020 3 0523975. 9
Patent Holder: Guowei Zhang
Year:2020
Jurisdiction: China National Intellectual Property Administration
Image Credits
GWP Architects

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