Future of Banking Kiʻi ʻoniʻoni Wehewehe na Moree Wu

ʻO Future of Banking Kiʻi ʻoniʻoni Wehewehe na Moree Wu he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani.

KalaKiʻiʻoniʻoni· 2022

Future of Banking Kiʻi ʻoniʻoni Wehewehe

na Moree Wu

Mea Kūʻai: Julius Baer

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻiʻoniʻoni

46,303

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #128313

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Future of Banking Kiʻi ʻoniʻoni Wehewehe

Ua hana ʻo Ms. Wu i kēia wikiō no Julius Baer e wehewehe i ke ʻano hana o kā lākou huahana kikohoʻe hou no kā lākou mea hoʻopukapuka kālā. Mai ka noʻonoʻo ʻana, ka papa moʻolelo, ka hoʻolālā ʻana i nā ʻano kiʻi a hiki i ka animation, ua noʻonoʻo ʻo ia pehea e ʻike ai i ka ʻokoʻa ma waena o ke kahe hana kaumaha, digitalization a me ka wā hou. Ua hoʻohui ʻo ia i nā metaphors ʻike e hoʻonui i ka ʻokoʻa. Ua hoʻohana ʻia ka noʻonoʻo noʻonoʻo a me nā ʻenehana no ka hana ʻana i wikiō me kahi moʻolelo moʻolelo maopopo a me nā hiʻohiʻona ʻike. Ua hōʻike kēia wikiō i ka wā e hiki mai ana ka huahana kikohoʻe hou e lawe mai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Future of Banking Kiʻi ʻoniʻoni Wehewehe i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Future of Banking Kiʻi ʻoniʻoni Wehewehe he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Future of Banking Kiʻi ʻoniʻoni Wehewehe e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Nā Ana a me ka Hoʻopili: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Nā Lepili: Motion Graphics, Animation, Cel Animation, Styleframe, Video
ʻEnehana Hana: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Pilikia Hoʻolālā: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Noiʻi: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Hoʻoulu Manaʻo: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Ka Lōʻihi o ka Papahana: The project started in December 2019 in New York and finished in March 2020 in New York.
Kaʻina Hana: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Nā Lālā Hui: Moree Wu
Nā Kuleana Kiʻi: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.