Chick Coin Hana Nui: Hoʻolaha Hoʻokiʻekiʻe by Jp Space Studio

Chick Coin Hana Nui: Hoʻolaha Hoʻokiʻekiʻe by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani Competition Category.

KeleaweKiʻiʻoniʻoni· 2022

Chick Coin Hana Nui: Hoʻolaha Hoʻokiʻekiʻe

by Jp Space Studio

Client: JP SPACE Studio

A' Design Award Keleawe Winner in Kiʻiʻoniʻoni Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chick Coin Hana Nui: Hoʻolaha Hoʻokiʻekiʻe

Kikokikona Puke: ʻO Chick Coin kahi hoʻolaha hoʻokiʻekiʻe i hana ʻia no kahi paena hoʻohālikelike hana hapa-manawa no nā haumāna ma Taiwan. Holo ke kiʻiʻoniʻoni no kanahā kekona ma ke ʻano full high definition me ka iwakāluakumamāhā kiʻi i kēlā me kēia kekona. ʻIke nā kiʻi hoʻopaʻa inoa ʻelua i nā pilikia kālā o nā haumāna e hōʻike ʻia ana ma kahi pale televikina. A laila, lawe kekahi wahi puna kālā kupua i nā kiʻi i loko o kahi honua nele i ka hopohopo a hauʻoli pū nō hoʻi, a loli pū ka honua maoli. Hoʻohui kēia kiʻiʻoniʻoni i ke kaha lima me ka polokalamu kiʻi kikohoʻe a me ka hui hoʻāla ʻikepili. Manaʻo ʻia ke ʻano hoʻohenehene o ka moʻolelo a me nā hopena kiʻi e hoʻopili i ka inoa kālepa me nā mea nānā ʻōpio.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Chick Coin Hana Nui: Hoʻolaha Hoʻokiʻekiʻe i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Chick Coin Hana Nui: Hoʻolaha Hoʻokiʻekiʻe he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Chick Coin Hana Nui: Hoʻolaha Hoʻokiʻekiʻe i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging: 1920 x 1080px（FHD） / 40s / 24fps
Tags: Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow: It's a video with no interaction or special operative instructions.
Team Members: Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.