Kala Kiʻiʻoniʻoni · 2022
Vessi Animation Hoʻokaʻa Huahana
- A' Design Award Kala 2022 in Kiʻiʻoniʻoni
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 52,376
- Verification code 0E41991912 · Verify this award
Colors
About Vessi Animation Hoʻokaʻa Huahana
ʻO ka Vessi Animation he hoʻokaʻa hoʻolaha i hana ʻia no kekahi kāmaʻa lōʻihi. Hōʻike ka hoʻokaʻa i ka huahana ma o nā mea ʻike maka kūlohelohe e hoʻopili ana i ke kāmaʻa i ke ʻano o ka nohona o ka mea kūʻai aku. Pili ka wai i nā hiʻohiʻona o ke kāmaʻa, a hōʻike nā ao i ka māmā. Ua hoʻohālike ʻia ke kāmaʻa me nā ʻenehana ʻili paʻakikī ma 3ds Max, me ka hoʻohana ʻana i nā kiʻi paʻi he kuhikuhi, a ua hoʻopili ʻia nā papa ʻili ʻili. Ua hana ʻia ka hōʻike ʻana me Redshift a me nā hoʻohālike me Houdini. Ua hoʻohana ʻia ka hoʻokaʻa ma ka pūnaewele huahana a ma ka pūnaewele pilikanaka, me ka ʻole o ka kikokikona wehewehe.
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Vessi Animation Hoʻokaʻa Huahana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Vessi Animation Hoʻokaʻa Huahana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Vessi Animation Hoʻokaʻa Huahana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Press Kit
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
