KGI Bank Hana Nui: Pūnaewele Panakō by Frog Singapore

KGI Bank Hana Nui: Pūnaewele Panakō by Frog Singapore is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā Pūnaewele a me Hoʻolālā Pūnaewele Competition Category.

HaoPūnaewele· 2022

KGI Bank Hana Nui: Pūnaewele Panakō

by Frog Singapore

Client: frog Singapore

A' Design Award Hao Winner in Pūnaewele Category

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Verified Award Winner

Verify Award Status for #136784

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About KGI Bank Hana Nui: Pūnaewele Panakō

Kikokikona Puke: ʻO KGI Bank kahi pūnaewele hoʻomaha e kūpono ana i nā mea like ʻole i hana ʻia no kahi panakō i loaʻa ʻehā mau ʻoihana kaikaina. Hōʻike ka pūnaewele i ka ʻike ʻoihana a me ke kūʻai kūʻokoʻa ma loko o kahi ʻike hoʻokahi i hui pū ʻia. ʻAe kahi manaʻo ʻike maʻalahi i nā mea kūʻai e ʻike i nā ʻano like ʻole o ka panakō ma ka papa a ka papa. Hoʻohui nā micro animations i ka pilina naʻau i nā hana maʻamau. Ua kau ʻia nā kāhea hana a me nā mea hana maʻamau ma kahi kokoke e kākoʻo i ka hana aʻe. Hāʻawi ka nāvigata i hoʻoikaika ʻia i ke alakaʻi mālie ma waena o nā ʻāpana ʻoihana kaikaina. Ua hoʻolālā ʻia ka ʻike hoʻohana ma Figma.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā KGI Bank Hana Nui: Pūnaewele Panakō i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā KGI Bank Hana Nui: Pūnaewele Panakō he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā KGI Bank Hana Nui: Pūnaewele Panakō no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimensions & Packaging: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Tags: User Experience, User Interface Design, Design System, Website, Responsive
Production Technology: The user interface of this website was designed in Figma.
Design Challenge: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Research: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiration: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Project Duration: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Operation Flow: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Team Members: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Image Credits: frog Singapore, 2022