Can You See the Music ʻo Ka ʻike Dynamic by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.
KalaKiʻi· 2022
Can You See the Music ʻo Ka ʻike Dynamic
Client: Franz Liszt Chamber Orchestra
A' Design Award Kala Winner in Kiʻi Category
Verified Award Winner
Verify Award Status for #137173The Design
About Can You See the Music ʻo Ka ʻike Dynamic
ʻO ka hana i hana ʻia no Franz Liszt Chamber Orchestra he ʻano hōʻailona mele mele e manaʻo nei e hoʻōla i ka ʻike maka o ka orchestra. Ua haku nā mea nāna i hana i kekahi ʻōlelo mele ʻē aʻe, kahi e ʻike ʻia ai kekahi mele i loko o ka pūʻulu o nā alakaʻi i wehewehe ʻia. Hāʻawi ka ʻike i kēlā me kēia lālā o ka orchestra e hana i kā lākou hōʻailona pilikino, pili i kā lākou punahele punahele o ka repertoire. Eia kekahi, ma muli o kahi noi hoʻolālā logo i kūkulu ʻia, hiki i ka lehulehu ke lilo i ʻāpana ikaika o ke kaʻina hana hou.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Can You See the Music ʻo Ka ʻike Dynamic i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Can You See the Music ʻo Ka ʻike Dynamic he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Can You See the Music ʻo Ka ʻike Dynamic e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tags
- music-driven, dynamic, flexible, identity
- Production Technology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiration
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Project Duration
- The new identity was published in February, in Hungary.
- Team Members
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
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