Chinese Festivals Nā Kiʻi Hoʻonohonoho by Chunli Zhou

Chinese Festivals Nā Kiʻi Hoʻonohonoho by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2022

Chinese Festivals Nā Kiʻi Hoʻonohonoho

by Chunli Zhou

Client: Northeastern University of China

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #137793

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Festivals Nā Kiʻi Hoʻonohonoho

He ʻano hoʻonohonoho kiʻi ʻo Chinese Festivals i kūkulu ʻia ma nā ʻahaʻaina kuʻuna Kina. Hoʻopili ʻia ka hoʻonohonoho i ka Makahiki Hou Kina, ka ʻAhaʻaina Waʻa Kalakoa (Dragon Boat Festival), ka ʻAhaʻaina Waena o ka Hāʻule Lau (Mid-Autumn Festival), a me ka ʻAhaʻaina Chung Yeung. Hōʻike ʻia nā mea hoʻomana ʻahaʻaina e like me nā pahū ahi, nā waʻa kalakoa, ka zongzi, a me ka cornelian i loko o nā ʻano kiʻi. Wae ʻia nā waihoʻoluʻu nui e kūpono i ke ʻano noʻonoʻo o kēlā me kēia ʻahaʻaina. Kaha ʻia nā kiʻi me ka polokalamu kiʻi kikohoʻe a paʻi ʻia ma ka nui he 800 a me 800 mīlimika. ʻO ka pahuhopu, ʻo ia ka hōʻike ʻana i ka moʻomeheu ʻahaʻaina kuʻuna ma ke ʻano nānā hou.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Chinese Festivals Nā Kiʻi Hoʻonohonoho i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Chinese Festivals Nā Kiʻi Hoʻonohonoho he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Chinese Festivals Nā Kiʻi Hoʻonohonoho i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inside the illustrations are included specific imagery of traditional Chinese festivals such as "Chang'e", "zongzi", "dragon boat" and "cornelian"." The main colours of the illustrations are set for the different festivals. The illustrations throughout the series have a strong festive character and promote Chinese festival culture while allowing the atmosphere and flavour of different traditional Chinese festivals to be shown.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: China, Festivals, Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival, Chung Yeung Festival
Production Technology: This series of illustrations is drawn by procreate software. It is produced by a high level of printing and manufacturing techniques to show the beautiful and exquisite detail of the illustrations.
Design Challenge: The difficulty lies in accurately characterising traditional Chinese festivals and their elements, achieving a combination of modern aesthetics and traditional elements, computer technology and traditional craftsmanship, and the aesthetic standards of the characters.
Research: This "Chinese Festivals" series of illustrations features the Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival and Chung Yeung Festival, which include festive elements such as "New Year animals", "firecrackers", "dragon boats", "zongzi" and "cornelian". The main colours of the illustrations are adapted to the atmosphere of the different festivals, deepening people's understanding of Chinese festivals while making more friends at home and abroad enjoy traditional Chinese festival culture.
Inspiration: The inspiration for the illustration design comes from traditional Chinese festivals. The strong atmosphere of festivals often makes people feel happy and joyful, and it is the responsibility and duty of every citizen to pass on the culture. Therefore, through illustration design, I hope to realise the effective innovation of traditional festival elements in contemporary times, spreading the energy of Chinese traditional festivals while making more people fall in love with Chinese festivals.
Project Duration: The work began in December 2022 at Northeastern University in Shenyang, Liaoning Province, China, and was completed in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
Operation Flow: The key to this design is to have a strong impact that appeals to the public, a high aesthetic effect that appeals to people's aesthetic sensibilities, and at the same time promotes cultural heritage while committing to its innovative development.
Team Members: Design direction: Huo Kai, designed by Zhou Chunli
Image Credits: Image #1 : Illustration Zhou Chunli, 2022.
Image #2 : Illustration Zhou Chunli, 2022.
Image #3 : Illustration Zhou Chunli, 2022.
Image #4 : Illustration Zhou Chunli, 2022.