Meandre Hana Nui: ʻŌmole ʻAla, Wahī Hoʻopaʻa ʻAla by Jiawei Wu

Meandre Hana Nui: ʻŌmole ʻAla, Wahī Hoʻopaʻa ʻAla by Jiawei Wu is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2022

Meandre Hana Nui: ʻŌmole ʻAla, Wahī Hoʻopaʻa ʻAla

by Jiawei Wu

Client: Jiawei Wu Design

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Meandre Hana Nui: ʻŌmole ʻAla, Wahī Hoʻopaʻa ʻAla

Kikokikona Puke: ʻO Meandre kahi hoʻolālā ʻōmole a me ka wahī hoʻopaʻa i hana ʻia no kahi hōʻailona ʻala kūlohelohe. Mai ka ʻōlelo Palani mai ka inoa, ʻo ia hoʻi nā piko kolo o kahi muliwai. Manaʻo ʻia ka hoʻolālā e hāʻawi i kahi ʻike piha e like me ka hele ʻauana ʻana i loko o ka ulu lāʻau. Hahai ke poʻi i ke ʻano o kahi lālā kūlou, a hana ʻia ka ʻōmole mai ka lāʻau walnut o ʻAmelika ʻĀkau i hoʻokala ʻia ma ke ʻano hana kūlou lāʻau. Aia ma luna o kahi kāleka ʻike he kiʻi paʻi a me kahi wehewehe no ka ulu lāʻau kuaʻāina Palani nāna i hoʻoulu i kēia ʻala. ʻO nā ʻala lāʻau kūlohelohe wale nō ka mea i hoʻohana ʻia i loko o kēia ʻala.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Meandre Hana Nui: ʻŌmole ʻAla, Wahī Hoʻopaʻa ʻAla i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Meandre Hana Nui: ʻŌmole ʻAla, Wahī Hoʻopaʻa ʻAla he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Meandre Hana Nui: ʻŌmole ʻAla, Wahī Hoʻopaʻa ʻAla i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimensions & Packaging: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tags: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Production Technology: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Design Challenge: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Research: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspiration: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Project Duration: The project started in 2020 and finished in 2021.
Operation Flow: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patents: Jiawei Wu
Team Members: Jiawei Wu
Image Credits: Design:Jiawei Wu
Photo Credits: Sonia Szostak