ʻO BTY Brand Identity Hana Nui: Logo a me nā Hoʻohana ʻana na Etude Digital he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2022

BTY Brand Identity Hana Nui: Logo a me nā Hoʻohana ʻana

na Etude Digital

Mea Kūʻai: BTY Group

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #138763

ʻIke I Kēia Manawa Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā BTY Brand Identity Hana Nui: Logo a me nā Hoʻohana ʻana

Kikokikona Puke: ʻO BTY Brand Identity he papahana logo a me nā hoʻohana ʻana i hana ʻia no ka BTY Group. ʻO ka hōʻailona logo he unuhi noʻonoʻo a helu koʻikoʻi o ka manawa e wehe ʻia ai ka peʻa gennaker. Hōʻike pū kēia hoʻolālā i ka hoʻohaunaele a ka peʻa gennaker i lawe mai ai i ka heihei waʻapā. Hōʻike ka hōʻailona i kahi wā e hiki mai ana kahi e alakaʻi ai nā kānaka i ka ʻenehana. ʻOi aku ma mua o 300 kaha pena penikala i hana mua ʻia ma mua o ka hoʻomaʻemaʻe ʻana ma ka pāpaho kikohoʻe a hiki i ka loaʻa ʻana o ke ʻano geometry i manaʻo ʻia. ʻO ka ʻeleʻele ke kala nui, kākoʻo ʻia e nā kala ʻālohilohi. ʻO ke ʻano ʻeleʻele a keʻokeʻo e hiki ai ke hoʻopuka maʻalahi ʻia ma nā ʻano lako like ʻole.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā BTY Brand Identity Hana Nui: Logo a me nā Hoʻohana ʻana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā BTY Brand Identity Hana Nui: Logo a me nā Hoʻohana ʻana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā BTY Brand Identity Hana Nui: Logo a me nā Hoʻohana ʻana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Nā Ana a me ka Hoʻopili: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Nā Lepili: logo, brand identity, logomark, symbol, graphics, layout
ʻEnehana Hana: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Pilikia Hoʻolālā: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Noiʻi: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Hoʻoulu Manaʻo: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Ka Lōʻihi o ka Papahana: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Kaʻina Hana: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Nā Lālā Hui: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer