Craftal Lawelawe Kau Inoa no nā Ipu ʻAina na Culture Generation Japan

ʻO Craftal Lawelawe Kau Inoa no nā Ipu ʻAina na Culture Generation Japan he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Waiwai Moʻomeheu a me ʻOihana Moʻomeheu.

KeleaweWaiwai Moʻomeheu· 2022

Craftal Lawelawe Kau Inoa no nā Ipu ʻAina

na Culture Generation Japan

Mea Kūʻai: Craftal

Mea Lanakila A' Design Award Keleawe ma ka Māhele Waiwai Moʻomeheu

17,491

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #139328

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Craftal Lawelawe Kau Inoa no nā Ipu ʻAina

ʻO Craftal kahi lawelawe kau inoa e hāʻawi ana i nā ipu ʻaina hana lima Kepanī i nā hale ʻaina a me nā ʻohana. Koho nā mea hoʻohana i kanakolu mea mai kahi hale hōʻikeʻike kino a i ʻole mai kahi papa kuhikuhi pūnaewele, a hiki i kekahi kanaka mālama nā mea hana kūpono ke kōkua i ke koho ʻana. A laila hoʻouna ʻia nā ipu ʻaina no kahi manawa hoʻāʻo o ʻekolu mahina. Ma hope o ʻekolu mahina, hiki ke hoʻololi ʻia a hoʻihoʻi ʻia paha nā mea. Loaʻa i nā mea i hoʻihoʻi ʻia ka mālama pono ma kahi kikowaena hoʻopuka ma mua o ka hoʻouna hou ʻia i kekahi kanaka hoʻohana ʻē aʻe. Hoʻopili kēia lawelawe i nā limahana akamai me nā poʻe e hoʻohana ana i kā lākou hana, no laila hiki i ka manaʻo hoʻi pololei ke alakaʻi i ka hoʻomōhala huahana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Craftal Lawelawe Kau Inoa no nā Ipu ʻAina i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Craftal Lawelawe Kau Inoa no nā Ipu ʻAina he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Craftal Lawelawe Kau Inoa no nā Ipu ʻAina i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
Nā Ana a me ka Hoʻopili: The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
Nā Lepili: Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
ʻEnehana Hana: Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
Pilikia Hoʻolālā: When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
Noiʻi: We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).

Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development.
Hoʻoulu Manaʻo: The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems.
Ka Lōʻihi o ka Papahana: The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection.
Kaʻina Hana: 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant.
Nā Lālā Hui: Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi