Meiyitian Hana Mua: ʻEke Waihona Akamai na Chong Peng

ʻO Meiyitian Hana Mua: ʻEke Waihona Akamai na Chong Peng he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2022

Meiyitian Hana Mua: ʻEke Waihona Akamai

na Chong Peng

Mea Kūʻai: Yili Group

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

12,685

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #139341

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Meiyitian Hana Mua: ʻEke Waihona Akamai

Kikokikona Puke: ʻO Meiyitian kahi hoʻolālā ʻeke waihona akamai e hoʻopili ana i kahi ʻeke waihona paʻi i kekahi ao ʻoihana kikohoʻe. Aia ma ka ʻeke waihona nā kiʻi ʻelua ʻāpana a me ʻekolu ʻāpana e pili ana i ka mea ʻōlelo o ka ʻoihana, e hana ana i kahi kiʻi hoʻāhu ʻoihana. Wehewehe nā mea kūʻai i nā kiʻi me kahi polokalamu kelepona lima a komo i loko o ke ao kikohoʻe i hana ʻia e ka ʻoihana. Ma loko o kēia ao kikohoʻe, hāʻawi ʻia nā pāʻani launa pū a me kahi ʻōnaehana hoʻoponopono kiʻi pēpē, a hiki ke hōʻiliʻili i nā uku hoʻomaikaʻi. ʻO ka pahuhopu, ʻo ia ka hana ʻana i kahi pilina pili loa ma waena o ka ʻoihana a me nā mea kūʻai ʻōpio.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Meiyitian Hana Mua: ʻEke Waihona Akamai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Meiyitian Hana Mua: ʻEke Waihona Akamai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Meiyitian Hana Mua: ʻEke Waihona Akamai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Nā Ana a me ka Hoʻopili: Width65mmxDepth65mmxHeight220mm
Nā Lepili: Virtual brand world,Smart and connected,Brand IP design
ʻEnehana Hana: Mobile Internet AI technology
Pilikia Hoʻolālā: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Noiʻi: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Hoʻoulu Manaʻo: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Ka Lōʻihi o ka Papahana: The project started in August 2021 in China
Kaʻina Hana: Consumers enter the virtual brand world by scanning the characters on the package through APP
Nā Lālā Hui: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team