Transam Carriers Hana Kuleana Nui na Maksim Zinchuk

ʻO Transam Carriers Hana Kuleana Nui na Maksim Zinchuk he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2022

Transam Carriers Hana Kuleana Nui

na Maksim Zinchuk

Mea Kūʻai: NUMZ Graphics

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

11,117

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #139409

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Transam Carriers Hana Kuleana Nui

Ma Waho o ke ʻano hōʻailona no ka ʻoihana Transam Carriers, he mea hana no kekahi ʻoihana lawe waiwai a hoʻoponopono waiwai (logistics) e noho ana ma Toronto, Kanada. Ua kūkulu ʻia kēia hōʻailona ma luna o ke Zubr, a i ʻole ka Bihana ʻEulopa, he holoholona mai ʻEulopa Hikina mai e hōʻike ana i ke ʻano kūʻokoʻa a me ka ikaika. Ua hoʻokomo ʻia ke poʻo o ka holoholona i loko o kekahi huinakolu, a ʻo kekahi hua palapala kūikawā i kāpekepeke ʻia ke ʻano e hāʻawi i ka logo i kahi nānā ikaika a ola. ʻO ka melemele a me ka ʻeleʻele nā waihoʻoluʻu nui ʻelua. Ua hoʻohana ʻia kēia ʻano ma nā kaʻa hoʻoili ʻoihana, ka pūnaewele, nā pūnaewele kaiaulu, nā palapala ʻoihana, ka hoʻolaha, a me nā huahana hoʻolaha. ʻO nā huinakolu melemele i loko o nā kiʻi kekahi mea e ʻike koke ʻia ai kēia hōʻailona i loko o ka ʻoihana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Transam Carriers Hana Kuleana Nui i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Transam Carriers Hana Kuleana Nui he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Transam Carriers Hana Kuleana Nui i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Nā Ana a me ka Hoʻopili: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Nā Lepili: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
ʻEnehana Hana: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Pilikia Hoʻolālā: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Noiʻi: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Hoʻoulu Manaʻo: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Ka Lōʻihi o ka Papahana: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Kaʻina Hana: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Nā Lālā Hui: Designer: Maksim Zinchuk
Nā Kuleana Kiʻi: Maxim Zinchuk, NUMZ Graphics