ʻO Top Mercury Pūnaewele na Daniel Houle he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Pūnaewele a me Hoʻolālā Pūnaewele.

HaoPūnaewele· 2023

Top Mercury Pūnaewele

na Daniel Houle

Mea Kūʻai: Azuro Digital

Mea Lanakila A' Design Award Hao ma ka Māhele Pūnaewele

23,224

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #139506

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Top Mercury Pūnaewele

'O Top Mercury he pūnaewele i hana 'ia no kahi 'oihana ho'olaha pāpaho'olaha pilikanaka. Ho'ohana ka pūnaewele i nā hopena ne'e, nā ki'i ola, a me nā ki'i kaha kumu e hō'ike i kahi nani ma'ema'e a hou. Ua hana 'ia ka hoʻolālā me Figma a hoʻomōhala 'ia me Webflow, a hoʻopili maika'i ia i nā mea hana like 'ole, nā polokalamu kele pūnaewele, a me nā ana pā like 'ole. 'O nā pihi a me nā loulou ka mea e hiki ai i ka po'e kipa ke launa pū me nā 'āpana kūʻokoʻa. Ua hō'oia 'ia ka ne'e i mea li'ili'i i mau ai ke kikowaena i ka maopopo a me ka māmā e hahai ai. Ua kiʻekiʻe ka pūnaewele i kahi kaulahao ho'ohuli o ka 8 pakeneka, ma luna a'e o ka helu kūhelu 'oihana o ka 5 pakeneka.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Top Mercury Pūnaewele i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Top Mercury Pūnaewele he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Top Mercury Pūnaewele no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Nā Ana a me ka Hoʻopili: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Nā Lepili: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
ʻEnehana Hana: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Pilikia Hoʻolālā: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Noiʻi: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Hoʻoulu Manaʻo: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Ka Lōʻihi o ka Papahana: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Kaʻina Hana: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Nā Kuleana Kiʻi: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.