Keleawe Kiʻi · 2022
Half Production Kiʻi Ka ʻike Maka
- A' Design Award Keleawe 2022 in Kiʻi
- CLIENT: Creator Design Studio
- Estimated Number of Design Views: 11,393
- Verification code 6B2079464B · Verify this award
Colors
About Half Production Kiʻi Ka ʻike Maka
ʻO ka Half Production he hale kiʻi kiʻi a me wikiō. ʻO ke kaulike ma waena o ka mālamalama a me ke aka kahi mea a lākou e ʻimi mau ai. I kēia manawa, pili pū kēia me kā lākou akeakamai o ke ola. ʻO ka hopu ʻana i ke kaulike ma waena o ka hapalua a me ka piha e like me ka haʻahaʻa a me ka mālama ʻana i ke aʻo ʻana, ke kaulike ma waena o ka hana a me ka hana. Hoʻoulu ʻia ka logo e ka hana o ka ninini ʻana i ka wai. Ke piha ke aniani, ʻaʻohe wahi no ka hoʻomaikaʻi ʻana. ʻO ka hana o ka ninini ʻana i ka wai me he mea lā a mākou e alualu nei. E haʻahaʻa a hoʻomau i ke aʻo ʻana.
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Half Production Kiʻi Ka ʻike Maka i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Half Production Kiʻi Ka ʻike Maka he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Half Production Kiʻi Ka ʻike Maka i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Press Kit
- Unique Properties
- When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.
Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form. - Tags
- Branding, Graphic Design, Visual Identity
- Production Technology
- Visual Identity Design.
- Design Challenge
- The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
- Research
- Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
- Inspiration
- Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.
The logo is inspired by the action of pouring the water. - Project Duration
- The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
- Operation Flow
- Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
- Patents
- Copyrights belong to Creator Design Studio, 2021-2022.
- Image Credits
- Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021
