Lura Papa Pelena Lima by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā Mīkini Hale Competition Category.

HaoMīkini Hale· 2022

Lura Papa Pelena Lima

by Yasemin Ulukan

Client: Lura

A' Design Award Hao Winner in Mīkini Hale Category

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Verified Award Winner

Verify Award Status for #140605

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lura Papa Pelena Lima

ʻOkoʻa ʻo Lura me kona pani pā ʻano me he joystick lā, ka pihi i waiho ʻia ma hope, ka hoʻoponopono āwiki ma luna a me ka pahu ʻāmana hiki ke wehe. ʻAʻole hiki ke holoi i ka pani o ka pelena kuʻuna me ka ʻōnaehana pahu ʻāmana i kukulu ʻia, akā ma muli o ka hoʻolālā pāwehe, hiki i ka mea hoʻohana ke holoi i nā ʻāpana palaka a pau ke wehe ʻia ka pahu ʻāmana. Hana ka moʻolelo motor 1200-watt me ka hoʻoponopono āwiki lima māhele i nā hana i ka manawa pōkole loa. Ma muli o ka mīkini hoʻomālō lau ʻai, ʻo ia ka mea mua i hoʻohana ʻia i nā papa pelena, ua paʻalua ka hana huahana a me ka hauʻoli o ka hoʻoilo manawa ma ka lumi kuke.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Lura Papa Pelena Lima i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Lura Papa Pelena Lima he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Lura Papa Pelena Lima no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lura Hand Blender Set allows you to easily perform your whisking, chopping and shredding tasks, thanks to its ergonomic ,practical and high end design features. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. Thanks to the patented gearbox design that can be separated from the chamber cover when necessary, the chamber cover can be washed under water when it becomes dirty.
Dimensions & Packaging: Gift box dimensions: 25 cm x 27 cm x 47cm
Tags: food processor, gear box, shredding, mixing, speed control
Production Technology: The main bowl used in chopper and grating operations has a durable feeling and glass like effect at the same time. The wall thickness reaches up to 8 mm on the edges that gives more durability to the product and glassy feeling to the user. Also thanks to the pouring spout, the food that is shredded or grated in the bowl can be easily emptied after the operation is completed.
Also , thanks to the greenery drying apparatus, the washed greens placed in the chamber can be purified from their water in seconds.
Design Challenge: Lura Hand Blender Set stands out with its practical details. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. There is five stage speed adjustment button designed to be pressed with thumb finger and the on off button can be pressed with forefinger which gives a natural grip.We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards. The final result is very satisfying both for the ergonomic and the aesthetic aspect.
Research: In the development phase of Lura , hundreds of prototypes for gearbox system has been made and tested in the laboratories. As a result of those researches, the patented seperable gearbox feature, which allows the user to wash the cover completely , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Inspiration: In traditional blender designs, the construction of the gearbox inside the chamber cover complicates the construction of the chamber cover and makes it impossible to clean the chamber cover easily under water.Thanks to patented lid design on Lura Hand Blender, gearbox can be separated from lid easily with one click, and the lid can be washed through running water or even in dishwasher safely.
Project Duration: The project started in 2019 İstanbul Turkey, will be launched in Turkish market in 2022
Operation Flow: Lura Hand Blender Set differentiates with its joystick like grip , button placed at the back ,speed adjustment on the top and detachable gear box. It's impossible to wash the lid of a traditional blender which have a built in gearbox system, but thanks to the patented design , the user can wash all the plastic parts when the gear box is detached.
In most of the high end products, sheet metals are used in the main body of the blenders, which give a high end look but has no plus to the end user. The metal covering on the main body doubles the cost. We used hot foiling instead of sheet metal, which is much more cost effective and still has the same shiny look and strong feel.
Patents: Patented. Patend no: EP 373 3033B1
TR 2021 021565 T4
Patent Holder: Senur AS
Team Members: Yasemin Ulukan