ʻO The Zlin Region Hana Nui: Kaʻike Waiwai Hōʻailona na Radoslav Dostal he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KeleaweKiʻi· 2023
The Zlin Region Hana Nui: Kaʻike Waiwai Hōʻailona
Mea Kūʻai: Zlín Region
Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #142959Ka Hoʻolālā
E Pili Ana iā The Zlin Region Hana Nui: Kaʻike Waiwai Hōʻailona
Kikokikona Puke: ʻO ka Zlin Region kahi hōʻailona a me kaʻike kaʻokoʻa i hana ʻia no kahi ʻāpana ma Czech Republic. Ua hoʻokumu ʻia ka ʻike ma luna o kahi huinahā, a ʻo nā kihi ʻehā e hōʻike ana i nā apana mōʻaukala ʻehā o ka ʻāpana. ʻO ka huinahā ke kiʻi hoʻopuni i ka hoʻolālā a hōʻike pū i kahi e hana ai ka hoʻololi, i ka wā e puka aku ai nā ʻano a me nā huapalapala ma waho o kona mau kaʻe. ʻO nā waihoʻoluʻu he ʻeleʻele, keʻokeʻo, melemele ʻeleʻele, a me melemele mālamalama, a ʻo ka melemele e hōʻike ana i ke kala kuʻuna o Zlin. Hōʻike ka ʻike i ka ʻuhane noʻeau a hana ʻoihana o ka ʻāpana a me kona poʻe.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā The Zlin Region Hana Nui: Kaʻike Waiwai Hōʻailona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Zlin Region Hana Nui: Kaʻike Waiwai Hōʻailona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā The Zlin Region Hana Nui: Kaʻike Waiwai Hōʻailona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
- Nā Ana a me ka Hoʻopili
- Digital
- Nā Lepili
- Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
- ʻEnehana Hana
- The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
- Pilikia Hoʻolālā
- Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
- Noiʻi
- The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
- Hoʻoulu Manaʻo
- The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
- Ka Lōʻihi o ka Papahana
- The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
- Kaʻina Hana
- The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
- Nā Lālā Hui
- Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen - Nā Kuleana Kiʻi
- Photographer Julius Filip
Film maker Radim Vanous
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