Traces Of Zero Kalena by Shilushi Inc. is a highly esteemed winner of the very prestigious 2023 A' Design Award Gula in Hoʻolālā Lako Hana Noʻeau a me Lako Palapala Competition Category.

GulaLako Hana Noʻeau· 2023

Traces Of Zero Kalena

by Shilushi Inc.

Client: Shilushi Inc.

A' Design Award Gula Winner in Lako Hana Noʻeau Category

817,165

Verified Award Winner

Verify Award Status for #143113

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Traces Of Zero Kalena

Hiki ke hoʻohana ʻia hoʻokahi kāleka ma ke ʻano he kalena ʻelua mahina ma nā ʻaoʻao ʻelua. Hoʻopili ʻia ke kiʻi 0 me nā lā, a ʻo ka pepa lahilahi i loko o ke kiʻi he pepa Pachika i lilo i translucent ma ke kahakaha wela. I ka hoʻohana ʻana i kāna mau hiʻohiʻona, ua hopu lākou i ka minuke a me ka ʻike maoli o ke ʻano a me ka honua ola i nānā ʻole ʻia. ʻO ka poʻe e hoʻolei iā ʻoe i ka ʻike ʻana i ka honua mai ka ʻike o Zero, me kou mau maka akaka, e kōkua iā ʻoe e ʻike i nā hōʻailona i kahi honua maikaʻi aʻe. he alemanaka pākaukau liʻiliʻi, loaʻa iā ia kahi axis dynamic e hoʻi a hoʻi ma waena o nā hiʻohiʻona micro a me macro.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Traces Of Zero Kalena i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Traces Of Zero Kalena he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Traces Of Zero Kalena i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: One calendar card can be used as two-month calendar on both sides. The inner parts of 0 frame that the light pass through, the pattern appears by hot stamping process on PACHIKA paper. It was manually sandwiched between thick white paper frame cut out to 0. The inclination of frame 0 is the same as the earth's axis, in addition, marked the new moon and the full moon on an orbit traces 0. Going back and forth between micro and macro perspectives is another side of appreciation of this calendar.
Dimensions & Packaging: Package dimensions: W126mm x D166mm x H36mm. Calendar cards within W120mm x H160mm. Wood stand: 30mm cube. (Slit angle: 90 degrees Depth: 25mm)
Tags: calendar, desk calendar, laser cut, hot stamping, light, translucent, trace, white paper, zero, earth's axis, orbit, japan
Production Technology: PACHIKA paper is one of the unique fine papers that it becomes translucent by hot stamping. Letters, logos and simple patterns are often used in this effect as designs. Their challenge is not to use this effect to "draw" the detailed and delicate realism of nature and the living world that is difficult to see with the naked eye, but to "extract" them as they are by taking advantage of the characteristics of paper.
Design Challenge: As for hot stamping process for inner parts, experimental testing was repeated to raise its quality. At the first, all six pieces of pattern are pressed together on large sized paper, but it was ineffective because of weakness of stamping pressure. For this reason, they chose the time-consuming work of pressing one by one. It's no exaggeration to say that skills of technical experts, extensive knowledge and quality of craftsmanship made this calendar even more attractive.
Inspiration: The world is now at a crossroads, we are holding the same problem and thinking what we should do now for the future. How can human live better in harmony with Living things on the earth? If you focus carefully on a living thing around you from the viewpoint of ZERO, you can see the traces of life that continue evolving while repeating the purification process unnoticeably but quite dynamically moment to moment. Looking at the world with your clear eyes is one way to find clues to a better world.
Project Duration: Their originative calendars has been gifted to their clients and business partner on every beginning of the year since the company established 2015. It is the tool that not only expressing gratitude, but also calling to mind the pure delight, fun and enjoyment of creative design.
Operation Flow: Each calendar cards are inserted in a slit of wooden cube. By natural light, home lightings as well, it penetrates inside of 0-frame then patterns appear. Sensuous appearances combine solid white and organic inner pattern attract your attention for observation. And furthermore, you will immerse yourself in deep thoughts for a while. It is also as a part of the interior object, people will have enjoyment of replacing each calendar card seasonally.
Team Members: Art Direction & Graphic Design: Emi Kawasaki
Graphic Design: Yui Kadota
Graphic Design: Satoka Araseki
Graphic Design: Takanori Nezu
Title Copy & Coordinate: Daisuke Kodama
Printing Direction & Manufacturing: Shinohara Shiko Ltd.
Image Credits: All image: Photographer Naohiro Isshiki