Shguijiu Dian Ka Hoʻopili ʻIa o ka ʻŌmole Baijiu by Liang Chen

Shguijiu Dian Ka Hoʻopili ʻIa o ka ʻŌmole Baijiu by Liang Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2023

Shguijiu Dian Ka Hoʻopili ʻIa o ka ʻŌmole Baijiu

by Liang Chen

Client: Shanghai Guijiu Group Co., Limited.

A' Design Award Gula Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #142667

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shguijiu Dian Ka Hoʻopili ʻIa o ka ʻŌmole Baijiu

ʻO Shguijiu Dian he hoʻolālā hoʻopili no kahi Baijiu makana kiʻekiʻe mai Shanghai mai. Ua hoʻoulu ʻia ke kino e ka Hale Kiʻekiʻe ʻo Shanghai, ka hale lōʻihi loa ma Kina. ʻIke ʻia ka ʻōmole aniani kristala a me ka pani poʻo metala like me ke aniani nānā ma ke ʻano he kino hoʻokahi, me nā pihaʻā wili a me kahi ʻaoʻao kaulike ʻole. Ua uhi ʻia ka pahu waho i ke kālā a he pōʻai kona ʻano, me kahi ʻili pihaʻā kūlike ʻole. He 110 mm ke anawaena o ka pahu waho a he 330 mm kona kiʻekiʻe, a he 80 mm ke anawaena o ka ʻōmole a he 300 mm kona kiʻekiʻe. Hiki ke mālama a hōʻike ʻia nā ʻāpana ʻelua, a ma laila e hōʻemi ai i ka ʻōpala.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Shguijiu Dian Ka Hoʻopili ʻIa o ka ʻŌmole Baijiu i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Shguijiu Dian Ka Hoʻopili ʻIa o ka ʻŌmole Baijiu he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Shguijiu Dian Ka Hoʻopili ʻIa o ka ʻŌmole Baijiu i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensions & Packaging: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Tags: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Production Technology: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Design Challenge: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Research: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspiration: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Project Duration: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Operation Flow: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Team Members: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Image Credits: Creative Director: Chen Liang