Q Sky Pilates Ka ʻIʻo Waiwai o ka Hōʻailona by Yuanyuan Yang

Q Sky Pilates Ka ʻIʻo Waiwai o ka Hōʻailona by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2023

Q Sky Pilates Ka ʻIʻo Waiwai o ka Hōʻailona

by Yuanyuan Yang

Client: Q Sky

A' Design Award Hao Winner in Kiʻi Category

9,571

Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Ka ʻIʻo Waiwai o ka Hōʻailona

He ʻIʻo Waiwai Hōʻailona ʻo Q Sky Pilates i hana ʻia no kahi hale hoʻomaʻamaʻa Pilates. Ua kaha ʻia ka hua palapala Q e like me kahi manu e lele ana me ke kūʻokoʻa i ka lewa, e hoʻopili ana i ka inoa o ka hale hoʻomaʻamaʻa me kahi manaʻo o ka māmā, ke kūʻokoʻa, a me ka hoʻomaha. Hana ʻia kēia hua palapala hoʻokahi ma ke ʻano he kiʻi kūʻokoʻa, a hoʻomau ʻia ke ʻano o ia hua palapala me ke kikokikona i hoʻohana ʻia no ka inoa hōʻailona piha. Hoʻohana ʻia ka hōʻailona ma nā hōʻailona keʻena, nā lole haʻuki, nā kīʻaha wai, a me nā kāleka lālā, i hana ʻia me ke kāki kikohoʻe, ke kāki pale kilika, a me ka humuhumu kiʻi. Ua mālama pono ʻia ka pololei o ke kala ma kēlā me kēia mea.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Q Sky Pilates Ka ʻIʻo Waiwai o ka Hōʻailona i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Q Sky Pilates Ka ʻIʻo Waiwai o ka Hōʻailona he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Q Sky Pilates Ka ʻIʻo Waiwai o ka Hōʻailona no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022