Gojaming Ka Hana Nui: Ka Hōʻeha Wai Hua by Qichao An

Gojaming Ka Hana Nui: Ka Hōʻeha Wai Hua by Qichao An is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2023

Gojaming Ka Hana Nui: Ka Hōʻeha Wai Hua

by Qichao An

Client: Mornice Brand Design

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #144508

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gojaming Ka Hana Nui: Ka Hōʻeha Wai Hua

Kikokikona Puke: He hoʻolālā hōʻeha no kekahi ʻano wai hua kaomi hou ʻia. Aia ka hōʻeha i kahi ʻōmole PET me kahi lepili i kau ʻia, e ana ana i 70 mm ka laulā, 35 mm ka hohonu, a me 200 mm ke kiʻekiʻe. Hoʻonui ʻia nā ʻāpana o ka hōʻailona Gojaming a hoʻohana ʻia ma ke ʻano he kiʻi nui no ka hōʻeha holoʻokoʻa, e hana ana i kahi ʻike waiwai kūʻokoʻa hoʻokahi no ka ʻoihana. He ʻekolu ʻano ʻono o kēia laina, a ua hāʻawi ʻia i kēlā me kēia ʻono kahi kala kūlike me ka hua e pili ana. Kōkua nā kala a me nā ʻāpana hua i nā mea kūʻai e ʻike koke i kēlā me kēia ʻono.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Gojaming Ka Hana Nui: Ka Hōʻeha Wai Hua i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Gojaming Ka Hana Nui: Ka Hōʻeha Wai Hua he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Gojaming Ka Hana Nui: Ka Hōʻeha Wai Hua no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.