It Is In Your Genes ʻo Ka ʻike Dynamic by Bianka Foldi and Robert Valoczi

It Is In Your Genes ʻo Ka ʻike Dynamic by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2023

It Is In Your Genes ʻo Ka ʻike Dynamic

by Bianka Foldi and Robert Valoczi

Client: Genecontact

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #144669

View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes ʻo Ka ʻike Dynamic

Ua hana ʻia kēia ʻano brand no kahi lawelawe genotyping, kahi e ʻike ʻia ai ka predisposition i nā maʻi genetic hiki ke ʻike ʻia. E like me ka hana DNA, ua kūkulu ʻia ka manaʻo hoʻolālā ma luna o kahi ʻōnaehana code, ʻo ia hoʻi nā code Morse i hoʻolālā ʻia e hōʻike ana i nā leka o ka pīʻāpā. Hiki ke ʻike ʻia kēlā me kēia huaʻōlelo ma kēia ʻano, e hoʻohuli i kahi hōʻailona static i kahi ʻike ikaika. ʻO ka logo, ʻo ia ka inoa o ka mea kūʻai aku i kākau ʻia e nā code, lawe i ke ʻano helika pālua o ka DNA. ʻO kēia ke ʻano o ka ʻoihana o ka mea kūʻai aku e hōʻike ʻia ma ka manaʻo a me ka ʻike ma ka ʻike.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā It Is In Your Genes ʻo Ka ʻike Dynamic i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā It Is In Your Genes ʻo Ka ʻike Dynamic he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā It Is In Your Genes ʻo Ka ʻike Dynamic i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon