Qinshihuang Cpa Ka Hana Nui: Ka Hoʻopaʻa ʻĀpau Pia by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Ka Hana Nui: Ka Hoʻopaʻa ʻĀpau Pia by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2023

Qinshihuang Cpa Ka Hana Nui: Ka Hoʻopaʻa ʻĀpau Pia

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Ka Hana Nui: Ka Hoʻopaʻa ʻĀpau Pia

Kikokikona Puke: ʻO Qinshihuang CPA he hoʻolālā hoʻopaʻa ʻāpau no kahi pia hana lima i loko o ka māhele China Pale Ale. Hoʻohana ke ʻano ʻōmole a me ka ʻāʻī ʻōmole i nā mea kikoʻī o ka moʻolelo aliʻi Qin, a e hoʻomanaʻo ke ʻano i kahi kīʻaha jade me nā kumu ao mai nā wā Qin a me Han. Hōʻike kahi hae a puni ka ʻāʻī ʻōmole i kēia huahana ma ke ʻano he alakaʻi mua o ke ʻano China Pale Ale. Hāʻawi kekahi hōʻailona seal kikoʻī, ʻo ia ka palapala hui like o ka moʻolelo aliʻi Qin, i kahi nānā kuʻuna a maʻamau. Hoʻolālāʻia kēia hoʻolālā ma ke ʻano he ʻōmole aniani 315 ml a me kahi kini ʻaluminuma 550 ml.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Qinshihuang Cpa Ka Hana Nui: Ka Hoʻopaʻa ʻĀpau Pia i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Qinshihuang Cpa Ka Hana Nui: Ka Hoʻopaʻa ʻĀpau Pia he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Qinshihuang Cpa Ka Hana Nui: Ka Hoʻopaʻa ʻĀpau Pia i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao